Trademarks, Search Engine Keywords and Keyword Advertising: Understanding the Risks
Recording of a 90-minute premium CLE webinar with Q&A
This CLE course will guide IP counsel on the legal implications around the purchase and use of key words, keyword advertising, and the intersection with trademark law. The panel will examine how courts have treated trademark infringement claims related to keywords. The panel will offer guidance for protecting trademarks and brands and avoiding trademark infringement when using keywords.
Outline
- Overview of keyword advertising
- Intersection of trademark law and online advertising
- Liability for trademark infringement
- Best practices for protecting marks and minimizing liability exposure
Benefits
The panel will review these and other key issues:
- Challenges facing trademark owners when using keyword advertising
- Liability exposure to trademark infringement claims in online advertising
- Steps to protecting against trademark infringement in online advertising
Faculty

Jennifer L. Barry
Partner
Latham & Watkins
Ms. Barry has significant experience in all aspects of commercial intellectual property, including trademark... | Read More
Ms. Barry has significant experience in all aspects of commercial intellectual property, including trademark prosecution and worldwide trademark portfolio management; trademark and trade dress infringement counseling and litigation; trademark licensing counseling and litigation; domain name portfolio management and recovery of domain names; and website/e-commerce counseling and litigation.
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Julia Anne Matheson
Partner
Hogan Lovells
Ms. Matheson provides practical and business-savvy trademark solutions to major brand owners and startups alike. She... | Read More
Ms. Matheson provides practical and business-savvy trademark solutions to major brand owners and startups alike. She represents numerous companies and organizations in the entertainment, healthcare, medical device, manufacturing, technology, and financial services spaces. She advises clients on all aspects of trademark and unfair competition law, including trademark clearance and prosecution, enforcement matters, portfolio management, global brand strategy, due diligence, and licensing. She also covers false advertising, domain name disputes, and social media strategy. She handles global trademark enforcement as well as proceedings before the TTAB, and trademark litigation in the federal courts.
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