Trademark Enforcement: Analyzing Claims, Crafting Cease and Desist Letters, Monitoring Marks, and More

Recording of a 90-minute CLE webinar with Q&A

Conducted on Tuesday, April 24, 2012

Recorded event now available

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Program Materials

This CLE webinar will prepare counsel to trademark owners to develop and implement an effective trademark enforcement strategy. The panel will review recent developments in trademark enforcement.


Trademark enforcement is essential to the success of a brand. A reasonable enforcement strategy will help a business avoid being either maligned online or branded as a trademark bully.

Failure to police a trademark and take action to stop unauthorized use of the mark can result in a reduction in the distinctiveness of the mark, laches, acquiescence and in severe cases, abandonment. Inaction against wrongful use of the mark may diminish the good will associated with the owner’s goods and services.

Counsel to trademark owners must take proactive steps to develop and implement an effective and efficient enforcement strategy to police the trademarks and halt illegal use of the mark in order to minimize and mitigate adverse impact on the owner’s revenue or reputation.

Listen as our authoritative panel of trademark attorneys examines the recent developments in trademark enforcement and putting together and implementing a reasonable enforcement strategy.



  1. Recent developments
  2. Establishing and implementing a reasonable strategy
    1. Analyzing claims
    2. Monitoring
    3. Due diligence
    4. Cease and desist letters
    5. Additional action


The panel will review these and other key questions:

  • What lessons can be learned from recent development in trademark enforcement?
  • What are the elements of an effective enforcement strategy?
  • What steps should counsel take to implement an effective enforcement strategy?

Following the speaker presentations, you'll have an opportunity to get answers to your specific questions during the interactive Q&A.


Baird, Stephen
Stephen R. Baird

Winthrop & Weinstine

Mr. Baird heads the Intellectual Property and Trademark and Brand Management Practice Groups, and his practice...  |  Read More

Leah Chan Grinvald
Leah Chan Grinvald

Assistant Professor of Law
Saint Louis University School of Law

Prior to joining the SLU faculty in 2009, she served as global corporate counsel at Taylor Made Golf Company, Inc. She...  |  Read More

Michael R. Chiappetta
Michael R. Chiappetta

Fross Zelnick Lehrman & Zissu

He practices litigation in the areas of copyright, trademark and trade dress infringement, unfair competition,...  |  Read More

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