Trademark Bullying: Cease and Desist and Litigation Tactics in the Battle for Brand Protection
Recording of a 90-minute premium CLE webinar with Q&A
This CLE course will provide guidance for counsel to trademark owners to understand trademark bullying in the context of brand protection. The panel will outline approaches to fight trademark bullies or to respond to being accused of being a trademark bully.
Outline
- Current landscape
- Public relations and social media influence
- USPTO
- Court treatment
- Legislation
- Strategies for combating trademark bullying
- Best practices for legitimate trademark enforcement programs
Benefits
The panel will review these and other key issues:
- How are the courts treating trademark bullies?
- What steps can a trademark owner take and what are the existing tools for counsel when a trademark owner believes it is the target of a trademark bully?
- What are best practices for developing and maintaining legitimate trademark enforcement?
Faculty
Stephen R. Baird
Shareholder
Winthrop & Weinstine
Mr. Baird heads the Intellectual Property and Trademark and Brand Management Practice Groups, and his practice... | Read More
Mr. Baird heads the Intellectual Property and Trademark and Brand Management Practice Groups, and his practice emphasizes trademark law, related unfair competition law and copyright law. He counsels clients on trademark usage and clearance, branding strategies, portfolio management, litigation and enforcement, Internet domain name disputes, licensing and prosecution.
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Stephen Feingold
Partner
Kilpatrick Townsend & Stockton
Mr. Feingold's practice focuses on trademark, copyright, advertising and Internet matters. He has handled complex... | Read More
Mr. Feingold's practice focuses on trademark, copyright, advertising and Internet matters. He has handled complex trademark litigation matters and sophisticated transactional projects. He advises clients with large global portfolios on how to effectively and efficiently manage and utilize these assets to further their business objectives privacy issues and other Internet-specific problems.
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Professor Leah Chan Grinvald
Professor of Law
Suffolk University Law School
Prior to joining the faculty at Suffolk Law, Prof. Grinvald served as assistant professor of law at Saint Louis... | Read More
Prior to joining the faculty at Suffolk Law, Prof. Grinvald served as assistant professor of law at Saint Louis University School of Law. She teaches courses in Contracts, Secured Transactions, and Intellectual Property. Her research focuses on domestic and international enforcement of IP laws. Prior to entering academia, she served as global corporate counsel at Taylor Made Golf Company, Inc., where she advised on a variety of legal issues including trademark, copyright, contract and employment law.
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