Trademark Bullying: Cease and Desist and Litigation Tactics in the Battle for Brand Protection
Recording of a 90-minute CLE webinar with Q&A
Conducted on Tuesday, March 14, 2017
Recorded event now available
This CLE webinar will provide guidance for counsel to trademark owners to understand trademark bullying in the context of brand protection. The panel will outline approaches to fight trademark bullies or to respond to being accused of being a trademark bully.
Description
Increasingly, trademark challenges include bullying claims. Social media facilitates public disputes by targets of trademark enforcement efforts as to whether the trademark claims are justified. The backlash potential is significant if trademark owners are not engaged in legitimate brand protection.
The Bernie Sanders campaign and the U.S. Olympic Committee faced accusations of trademark bullying. Are existing tools adequate to defend against trademark bullying? Is new legislation needed to address the problem?
Maintaining brand reputation is a top concern for brand owners. As a result, counsel must carefully craft communication and cease and desist letters to minimize the risk that the brand owner will be deemed a bully for enforcing its trademarks.
Listen as our authoritative panel of trademark practitioners examines trademark bullying and the current legal landscape. The panel will offer strategies for dealing with trademark bullies and protecting your brand without being a bully.
Outline
- Current landscape
- Public relations and social media influence
- USPTO
- Court treatment
- Legislation
- Strategies for combating trademark bullying
- Best practices for legitimate trademark enforcement programs
Benefits
The panel will review these and other key issues:
- How are the courts treating trademark bullies?
- What steps can a trademark owner take and what are the existing tools for counsel when a trademark owner believes it is the target of a trademark bully?
- What are best practices for developing and maintaining legitimate trademark enforcement?
Faculty
Stephen R. Baird, Shareholder
Winthrop & Weinstine,
Minneapolis
Mr. Baird heads the Intellectual Property and Trademark and Brand Management Practice Groups, and his practice emphasizes trademark law, related unfair competition law and copyright law. He counsels clients on trademark usage and clearance, branding strategies, portfolio management, litigation and enforcement, Internet domain name disputes, licensing and prosecution.
Stephen Feingold, Partner
Kilpatrick Townsend & Stockton,
New York
Mr. Feingold's practice focuses on trademark, copyright, advertising and Internet matters. He has handled complex trademark litigation matters and sophisticated transactional projects. He advises clients with large global portfolios on how to effectively and efficiently manage and utilize these assets to further their business objectives privacy issues and other Internet-specific problems.
Professor Leah Chan Grinvald, Professor of Law
Suffolk University Law School,
Boston
Prior to joining the faculty at Suffolk Law, Prof. Grinvald served as assistant professor of law at Saint Louis University School of Law. She teaches courses in Contracts, Secured Transactions, and Intellectual Property. Her research focuses on domestic and international enforcement of IP laws. Prior to entering academia, she served as global corporate counsel at Taylor Made Golf Company, Inc., where she advised on a variety of legal issues including trademark, copyright, contract and employment law.
Recordings
CLE On-Demand - Streaming Video
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*Only available for attorneys admitted for more than two years. For OH CLE credits, only programs recorded within the current calendar year are eligible - contact the CLE department for verification.
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CLE On-Demand Video $297.00
Recorded Event
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Webinar
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Program Materials
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Program Materials
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CLE Credits
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Customer Reviews
I appreciated that the program provided clarification on approaches to handling a trademark 'bully'.
Randall Hull
The Br@nd Ranch
I felt the presenters were very knowledgeable and I liked that they discussed real situations. This was definitely one of the more worthwhile presentations.
Kathleen Mellon
YoungBasile
Strafford events are very organized, simple to access, and offer good information.
Luke Santangelo
Santangelo Law Offices
The subject matter was presented at the right level of detail.
Tony Onorato
Steptoe & Johnson
I liked the topic and the fact that Strafford kept to the time schedule.
Susan Piperno
Gottlieb Rackman & Reisman
Intellectual Property Law Advisory Board
Shareholder
Winthrop & Weinstine
Partner
Locke Lord
Partner
Winston & Strawn
Partner
Feinberg Day Alberti & Thompson
Shareholder
Buchanan Ingersoll & Rooney
Partner
Orrick
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