Environmental Marketing: The New Green Guides
Strategies to Meet Regulatory Standards and Minimizing Greenwashing Liability
Recording of a 90-minute CLE webinar with Q&A
Conducted on Wednesday, December 12, 2012
Recorded event now available
This CLE webinar will update counsel to companies that market products as having green attributes on the changes to the Green Guides. The panel will offer best practices for complying with the guidance provided by the FTC so as to avoid unfair or deceptive green claims.
On Oct. 1, 2012, the Federal Trade Commission released its long awaited final revisions to its Guides for the Use of Environmental Marketing Claims ("Green Guides"). The revisions include new guidance on general environmental claims and on the use of certificates and seals of approval.
The FTC’s revisions include new guidance on using terms like degradable, ozone-friendly, non-toxic and recyclable. The guides also provide guidance on claims that a product is made with renewable energy or renewable materials.
With changes to the Green Guides finalized, companies and their counsel must examine green marketing programs now, since noncompliance can lead to an investigation for deceptive marketing by the FTC or civil suits from competitors.
Listen as our authoritative panel examines the current legal environment surrounding green marketing, the changes to the Green Guides, and offers best practices to meet the guidance provided by the FTCso as to avoid unfair or deceptive green claims.
Legal environment and current state of the law
- National Advertising Division decisions
FTC’s Green Guide
- General environmental benefit
- Certifications and seals of approval
- Claims: degradable, compostable, ozone-friendly, recyclable, non-toxic
- Claims: made with renewable materials, made with renewable energy, carbon offsets
- Best practices to meet the regulatory standards and avoid greenwashing claims
The panel will review these and other key questions:
- What are the federal and state regulations and existing standards that currently govern green marketing claims?
- How have the courts treated "greenwashing claims" to date?
- How do the revisions to the FTC's Green Guides change the landscape for environmental marketing?
- What steps can companies take to ensure that green marketing claims comply with the Green Guides and are not false or misleading?
Following the speaker presentations, you'll have an opportunity to get answers to your specific questions during the interactive Q&A.
Brian Fergemann, Partner
He is a partner in the advertising, marketing, and entertainment law group. He counsels major national consumer product companies and retailers and their advertising and promotion agencies on a wide range of advertising, marketing, social media, e-commerce, and general intellectual property issues. He is a regular speaker on advertising issues at national advertising and marketing law conferences.
Christina Caroll, Partner
McKenna Long Aldridge,
Her practice focuses on complex litigation, including insurance coverage, environmental, toxic tort, and federal preemption litigation. She advises clients about complex exposures, new product development, and compliance issues associated with climate change, greenwashing, green building, hydraulic fracturing, and other risks. Her book, Climate Change and Insurance, will be published this month.
Bridget Calhoun, Partner
She specializes in product risk management issues, consumer protection, and antitrust law. She represents clients whose advertising and marketing practices are being investigated by the FTC or handles NAD challenges, and regularly advises clients on a full range of consumer protection issues with particular experience in warranties, advertising, labeling and packaging, and regulatory compliance.
CLE On-Demand - Streaming Audio
Includes recorded streaming audio of full program plus PDF handouts.
On-demand is the only recorded format recognized for CLE credits in DE, IN, KS, LA, MS, NC, OH, OK, SC, TN, VA, WI.
AK, AZ, CA, CO, CT, DE, FL, GA, HI, IA, ID, IL, IN*, KS, KY, LA, ME, MN, MO, MT, NC, ND, NH**, NJ, NM, NV, NY, OH*, OK, OR, PA, SC, TN, TX, UT, VA, VT, WA, WI, WV, WY (Note: Some states restrict CLE eligibility based on the age of a program. Refer to our state CLE Map for additional information.)
*Only available for attorneys admitted for more than two years. For OH CLE credits, only programs recorded within the current calendar year are eligible - contact the CLE department for verification.
**NH attendees must self-determine if a program is eligible for credit and self-report their attendance.
CLE On-Demand Audio $297.00
Includes full event recording plus handouts.
Strafford is an approved provider and self-study CLE credit is available in most states.
AK, AZ, CA, CO, CT, FL, GA, HI, IA, ID, IL, KY, ME, MN, MO, MT, ND, NJ, NM, NY, OR, PA, TN, TX, UT, VT, WA, WV, WY (Note: Some states restrict CLE eligibility based on the age of a program. Refer to our state CLE Map for additional information.)
Strafford will process CLE credit for one person on each recording.
Additional copies of a recording can be purchased at a discount. Please call Strafford Customer Service toll-free at 1-800-926-7926 ext 10 or email firstname.lastname@example.org to place your order.
Recorded Webinar Download $297.00
Recorded Audio Download (MP3) $297.00
Strafford webinars offer several options for participation: online viewing of speaker-controlled PowerPoint presentations with audio via computer speakers or via phone; or audio only via telephone (download speaker handouts prior to the program). Please note that our webinars do not feature videos of the presenters.
Many states grant CLE credits for on-demand streaming audio programs and recorded events. Our programs are pre-approved in many states. Refer to our state CLE map for state-specific information.
Clearly had right speakers for this seminar.
I was impressed with the examples and the practical applications of the concepts.
Connie Sue Martin
Bullivant Houser Bailey
The program was very well organized and the speakers were prepared.
Kell Alterman & Runstein
Strafford's program was advanced, current and very convenient.
Seattle City Attorney's Office
The content was very helpful and the presenters clearly knew the subject matter inside and out.
Chapman and Cutler
Environmental Law Advisory Board
Loeb & Loeb
Shipman & Goodwin
Barnes & Thornburg
Akin Gump Strauss Hauer & Feld
Arnold & Porter
Gibson Dunn & Crutcher
Dinsmore & Shohl
Beveridge & Diamond
Crowell & Moring
Stroock & Stroock & Lavan
Strafford webinars are backed by our 100% Unconditional Money-Back Guarantee: if you are not satisfied with any of our products, simply let us know and get a full refund. For more information regarding complaints and refunds, please contact us at 1-800-926-7926 ext 10. Complaints regarding this program can be submitted via the course evaluation found in the “Thank you” e-mail at the end of the course.