New SAG-AFTRA Influencer Agreement and Influencer-Produced Sponsored Content Waiver: Key Provisions, New Opportunities
Recording of a 90-minute premium CLE video webinar with Q&A
This CLE webinar will guide IP counsel on the new Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) Influencer Agreement and the new Influencer Waiver. The panel will discuss the key provisions of the Influencer Agreement and the Influencer Waiver. The panel will address the implications of these documents and offer best practices for navigating these documents and leveraging the associated opportunities.
- New SAG-AFTRA Influencer Agreement
- New Influencer-Produced Sponsored Content Waiver
- Implications of the new agreement and waiver
- Best practices
The panel will review these and other key issues:
- How do the new SAG-AFTRA Influencer Agreement and new Influencer Waiver change the playing field for influencers and advertisers, and how can brands leverage the content they purchase?
- What are the IP issues for businesses connected to the creation and exploitation of sponsored content?
- What can counsel do proactively to protect the IP rights of those involved with influencer content?
Shareholder; Co-Chair of the Social Media Influencer Industry Practice Group
Mr. Kennedy’s practice focuses on complex litgation matters with an emphasis on consumer class action defense and... | Read More
Mr. Kennedy’s practice focuses on complex litgation matters with an emphasis on consumer class action defense and disputes involving contracts, unfair competition, real estate, fiduciary relationships, false advertising, trade secrets, trademark and copyright infringement, and employment issues. Mr. Kennedy represents clients in a variety of industries, including technology, retail, apparel, social media, consumer products, automotive, and real estate. Mr. Kennedy handles matters in both state and federal court and has tried cases on both coasts. Mr. Kennedy is the Co-Chair of the firm’s Social Media Influencer Industry Practice Group. Working with talented transactional lawyers from the firm’s corporate department, he has managed several joint ventures between product developers and influencers creating entirely new and meaningful revenue streams for both sides.Close
Airina L. Rodrigues
Brownstein Hyatt Farber Schreck
Ms. Rodrigues’ work includes matters involving trademarks and trade dress (including global trademark portfolio... | Read More
Ms. Rodrigues’ work includes matters involving trademarks and trade dress (including global trademark portfolio management), copyrights, trade secrets, right of publicity, false advertising and commercial contracts. She has represented several Fortune 500 companies and iconic brands. Her clients include professional sports teams, sports betting / online gaming providers, leading consumer and personal care brands, producers of outdoor recreation gear and apparel, fashion brands, media and entertainment companies, entertainment properties, cannabis brands, FinTech, InsurTech, and software, SaaS and technology providers. A dealmaker in sponsorship, endorsement and IP licensing, Ms. Rodrigues has guided clients in a range of complex deals, including negotiating marquis placement of brands with sports teams in the NFL, MLB and NBA, leading innovative intrastate cannabis brand licensing deals, negotiating technology, SaaS and joint collaboration and development agreements, and helping clients boost their brands via social media influencer and endorsement collaborations.Close