Resale Price Maintenance: Minimizing Antitrust Risks

Structuring Pricing Agreements Amid Differing State, Federal and International Treatment of RPM

Recording of a 90-minute CLE webinar with Q&A

Conducted on Wednesday, February 8, 2017

Recorded event now available

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Program Materials

This CLE webinar will update counsel to businesses involved in assessing the validity of arrangements designed to influence resale prices on the differing treatment of RPM in state, federal and international jurisdictions. The panel will provide best practices for proceeding with such arrangements.


A nearly 100-year precedent that RPM agreements are per se illegal was upended with the Supreme Court’s adoption of a rule of reason standard in Leegin v. PSKS. Nonetheless, some states still treat such agreements as per se illegal under state antitrust statutes, creating new compliance challenges for businesses. For that reason, there are few cases analyzing such agreements under the rule of reason, and there is limited guidance from the federal enforcement agencies.

Some states, however, have been aggressive in pursuing RPM arrangements. For example, in 2016, the Maryland AG alleged that Johnson & Johnson Vision Care Inc. violated the state antitrust law by entering into an agreement with a retailer regarding sale prices. Other states have not specifically addressed the issue. Practices designed to influence resale prices are also under scrutiny in Europe.

With the uncertainty of differing state, federal and international law, counsel to manufacturers and others in the distribution chain must carefully analyze the market and the potential impact of any arrangements designed to influence resale prices and determine whether those arrangements comply with antitrust law or might spawn investigations or private lawsuits.

Listen as our experienced panel of antitrust attorneys examines how different jurisdictions—federal, state and international—are treating RPM agreements. The panel will offer steps for moving forward with pricing agreements while overcoming the differing treatment among these jurisdictions.



  1. Treatment of RPM agreements
    1. Federal treatment
    2. States
    3. International
  2. Triggers that raise antitrust concerns
  3. Best practices for RPM agreements going forward


The panel will review these and other key issues:

  • How are federal courts and state antitrust authorities currently enforcing the law concerning resale price maintenance and how is that law applied to arrangements designed to influence resale prices even if there is no explicit agreement on such prices?
  • What do recent state actions signal for future state enforcement?
  • How can businesses and their counsel best cope with the conflicting treatment of RPM under differing legal regimes?


Michael A. Lindsay
Michael A. Lindsay

Dorsey & Whitney

Mr. Lindsay practices in the area of general civil litigation, with a strong emphasis on antitrust (litigation and...  |  Read More

Monts, William
William L. Monts, III

Hogan Lovells

Whether they be class actions, government suits, or individual claims, Mr. Monts has handled virtually every kind of...  |  Read More

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