Registering Trademarks: Overcoming Descriptive, Geographic and Surname Refusals

Recording of a 90-minute CLE webinar with Q&A


Conducted on Tuesday, January 30, 2018

Recorded event now available

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Program Materials

This CLE webinar will provide guidance to IP counsel on avoiding or overcoming potential roadblocks to trademark registration under Section 2(e) of the Lanham Act. The panel will discuss the descriptive, geographic and surname requirements, and offer best practices for overcoming descriptive, geographic and surname refusals.

Description

Section 2(e) of the Lanham Act provides several potential obstacles to trademark registration. Whether a registration is refused because it is merely descriptive or misdescriptive, geographic or a surname, trademark counsel must prepare for these potential hurdles when drafting the mark application or to overcome such refusals.

A showing of secondary meaning, public perception of a mark, or proving acquired distinctiveness can be the pathway to a successful registration. However, there many factors to consider when deciding the best way to respond to a refusal.

Listen as our authoritative panel examines the potential roadblocks to trademark registration under Section 2(e) of the Lanham Act. The panel will examine the descriptive, geographic and surname requirements, and provide guidance on strategies for overcoming descriptive, geographic and surname refusals.

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Outline

  1. Descriptive, geographic and surname requirements
  2. Lanham Act Section 2(e) potential roadblocks
  3. Overcoming descriptive, geographic and surname refusals

Benefits

The panel will review these and other key issues:

  • What are the key considerations for trademark counsel when responding to a refusal?
  • What other strategies should counsel implement to increase the likelihood of mark registration after a refusal?

Faculty

Weseman, Draeke
Draeke H. Weseman

Winthrop & Weinstine

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