Protecting IP Rights in the Food and Beverage Industry

Leveraging Trademarks, Copyrights and Patents to Protect IP From Product Development to Marketplace Delivery

Recording of a 90-minute premium CLE webinar with Q&A

Conducted on Tuesday, April 9, 2019

Recorded event now available

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Program Materials

This CLE webinar will guide IP counsel advising companies in the food and beverage industry on managing key intellectual property challenges. The panel will discuss infringement and enforcement, as well as licensing and leveraging protection to enhance the brand.


IP rights are a primary concern for the food and beverage industry. Patents, trademarks, design rights and trade secrets are highly valued, and trademark protection issues often arise. For example, in Jan. 2019, the Ninth Circuit Court of Appeals ordered Jammin Java Corp. to pay $2.4 million to Fifty-Six Hope Road Music Ltd. and Hope Road Merchandising for selling Bob Marley branded coffee after the termination of its trademark license agreement. Also in Jan. 2019, the maker of "Metchup" filed a trademark suit against The Kraft Heinz Co., claiming its new "Mayochup" is causing reverse confusion.

To protect IP rights for beverages, packaged foods and other products, companies and their counsel must carefully search and clear, then protect with trademarks, utility patents and/or design patents as appropriate, and continuously and vigilantly monitor and protect those IP assets.

Counsel can guide clients in the food and beverage industry in understanding, policing and protecting their IP rights in brand names, product recipes, configurations and packaging, and more, while avoiding infringing others' IP rights that can lead to liability exposure.

Listen as our authoritative panel examines IP issues in the food and beverage industry. The panel will discuss securing IP rights, monitoring for infringement and handling IP disputes. The panel will also offer strategies on how to best use trademark, trade dress, copyright, and patent law to protect IP in food and beverage products to maintain the brand strength.



  1. Protecting IP rights in the food and beverage industry
    1. Trademark
    2. Trade dress
    3. Copyright
    4. Design rights
  2. Monitoring for infringement
    1. Infringement
    2. Response
  3. Trademark disputes
  4. Strengthening brands


The panel will review these and other key issues:

  • What patent and trademark issues should counsel anticipate and address during the development of a product?
  • What are the infringement vulnerabilities for companies in the food and beverage sector?
  • What strategies should IP counsel employ to enforce patents, trademarks, design rights, and trade secrets in the food and beverage industry?


King, Christopher
Christopher M. King

Senior Counsel
Foley & Lardner

Mr. King is a member of the firm’s Mechanical & Electromechanical Technologies Practice and the Food &...  |  Read More

Morrison, Sheila
Sheila Fox Morrison

Davis Wright Tremaine

Ms. Morrison provides trademark and brand protection services with significant industry intelligence in the food and...  |  Read More

Remore, Abigail
Abigail J. Remore

Chiesa Shahinian & Giantomasi

Ms. Remore handles a wide range of intellectual property matters, including litigation, enforcement, counseling,...  |  Read More

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