Protecting IP Rights in the Food and Beverage Industry

Leveraging Trademarks, Copyrights and Patents to Protect IP From Product Development to Marketplace Delivery

A live 90-minute CLE webinar with interactive Q&A

Tuesday, April 4, 2017 (in 5 days)
1:00pm-2:30pm EDT, 10:00am-11:30am PDT

This CLE webinar will provide guidance to IP counsel advising companies in the food and beverage industry on managing key intellectual property challenges. The panel will discuss infringement and enforcement, as well as licensing and leveraging protection to enhance the brand.


IP rights are a primary concern for the food and beverage industry. Patents, trademarks and trade secrets are highly valued, and trademark protection issues often arise. For example, in Jan. 2017, the maker of Patrón tequila succeeded at having the mark for Portón brandy canceled because it was found to be confusingly similar in name. Also in Jan. 2017, a federal court approved a $6.45 million award to Jack in the Box Inc. against two franchisees accused of trademark violations.

To protect IP rights for beverages, packaged foods and other products, companies and their counsel must carefully search and clear, then trademark or patent, and continuously and vigilantly monitor and protect IP assets.

Counsel can guide clients in the food and beverage industry in understanding, policing and protecting their IP rights in brand names, product recipes, configurations and packaging, and more, while avoiding infringing others’ IP rights that can lead to liability exposure.

Listen as our authoritative panel examines IP issues in the food and beverage industry. The panel will discuss securing IP rights, monitoring for infringement and handling IP disputes. The panel will also offer strategies on how to best use trademark, trade dress, copyright and patent law to protect IP in food and beverage products to maintain the brand strength.


  1. Protecting IP rights in the food and beverage industry
    1. Trademark
    2. Trade dress
    3. Copyright
    4. Design patent
  2. Monitoring for infringement
    1. Infringement
    2. Response
  3. Trademark disputes
  4. Strengthening brands


The panel will review these and other key issues:

  • What patent and trademark issues should counsel anticipate and address during the development of a product?
  • What are the infringement vulnerabilities for companies in the food and beverage sector?
  • What strategies should IP counsel employ to enforce patents, trademarks and trade secrets in the food and beverage industry?


Thomas J. Maas, Esq.
Katten Muchin Rosenman, Chicago

Mr. Maas concentrates his practice on resolving IP disputes and has broad litigation experience in patent, antitrust, trademark, securities fraud and complex commercial cases. He also counsels clients with respect to trademark strategy and disputes, with a focus on the alcoholic beverage industry. Mr. Maas’ strong experience in this field has led to creative resolutions of multiple trademark disputes both before and during litigation.

Christopher J. Passarelli, Senior Counsel
Dickenson Peatman & Fogarty, Napa, Calif.

Mr. Passarelli practices in the areas of trademark, trade secret, copyright and business law in a range of industries which include: internet and high technology, agribusiness, food, wine, arts and entertainment. He handles international and domestic I.P. registration, transactions, litigation and enforcement matters, including representation before the U.S. Patent and Trademark Office and U.S. federal courts.

Live Webinar

Live Webinar $297.00

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This webinar is eligible for at least 1.5 general CLE credits.

CLE credits are not available for PR.

*In KS, OH, PA, for more than 1 attendee on the connection you must contact Strafford CLE via email or call 1-800-926-7926 ext. 35 prior to the program for special instructions.


CLE On-Demand - Streaming Video

Includes recorded streaming video of full program plus PDF handouts.

On-demand is the only recorded format recognized for CLE credits in DE, IN, KS, LA, MS, NC, OH, OK, SC, TN, VA, WI.

AK, AZ, CA, CO, CT, DE, FL, GA, HI, IA, ID, IL, IN*, KS, KY, LA, ME, MN, MO, MT, NC, ND, NH**, NJ, NM, NV, NY, OH*, OK, OR, PA, SC, TN, TX, UT, VA, VT, WA, WI, WV, WY (Note: Some states restrict CLE eligibility based on the age of a program. Refer to our state CLE Map for additional information.)

*Only available for attorneys admitted for more than two years. For OH CLE credits, only programs recorded within the current calendar year are eligible - contact the CLE department for verification.

**NH attendees must self-determine if a program is eligible for credit and self-report their attendance.

CLE On-Demand Video $297.00
Available 48 hours after the live event

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Recorded Event

Includes full event recording plus handouts (available after live webinar).

Strafford is an approved provider and self-study CLE credit is available in most states.

AK, AZ, CA, CO, CT, FL, GA, HI, IA, ID, IL, KY, ME, MN, MO, MT, ND, NJ, NM, NY, OR, PA, TN, TX, UT, VT, WA, WV, WY (Note: Some states restrict CLE eligibility based on the age of a program. Refer to our state CLE Map for additional information.)

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Recorded Webinar Download $297.00
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Recorded Audio Download (MP3) $297.00
Available 24 hours after the live event

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DVD (Slide Presentation with Audio) $297.00 plus $9.45 S&H
Available ten business days after the live event

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Registration Plus Recorded Event

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Live Webinar & Webinar Download $394.00

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Live Webinar & Audio Download $394.00

Recorded Audio Download (MP3) Only $97.00 with Registration/MP3 Combo

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DVD (Slide Presentation with Audio) Only $97.00 with Registration/DVD Combo


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Customer Reviews

I thought the seminar was at exactly the right level.

Michelle K. Holoubek

Sterne, Kessler, Goldstein & Fox

The subject-matter was engaging, well-presented and relevant.

Nicholas Buckland

Field Fisher Waterhouse

All speakers seemed very knowledgeable about the subject and were very good at presenting.

Jamie Stamp

Rader, Fishman & Grauer

I thought the content was excellent: concise, well-organized, and from industry experts.

Elizabeth Anne Spavins

Covington & Burling

I appreciated that the webinar provided a narrow focus on a highly technical special interest area.

Scott Gary

Karr Tuttle Campbell

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Intellectual Property Law Advisory Board

Stephen R. Baird


Winthrop & Weinstine

Charles S. Baker


Fulbright & Jaworski

David S. Bloch


Winston & Strawn

Ian N. Feinberg


Feinberg Day Alberti & Thompson

Bassam N. Ibrahim


Buchanan Ingersoll & Rooney

Mark P. Wine



or call 1-800-926-7926

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