Protecting IP Rights in the Food and Beverage Industry

Leveraging Trademarks, Copyrights and Patents to Protect IP From Product Development to Marketplace Delivery

Recording of a 90-minute CLE webinar with Q&A

Conducted on Tuesday, April 4, 2017

Recorded event now available

or call 1-800-926-7926
Program Materials

This CLE webinar will provide guidance to IP counsel advising companies in the food and beverage industry on managing key intellectual property challenges. The panel will discuss infringement and enforcement, as well as licensing and leveraging protection to enhance the brand.


IP rights are a primary concern for the food and beverage industry. Patents, trademarks and trade secrets are highly valued, and trademark protection issues often arise. For example, in Jan. 2017, the maker of Patrón tequila succeeded at having the mark for Portón brandy canceled because it was found to be confusingly similar in name. Also in Jan. 2017, a federal court approved a $6.45 million award to Jack in the Box Inc. against two franchisees accused of trademark violations.

To protect IP rights for beverages, packaged foods and other products, companies and their counsel must carefully search and clear, then trademark or patent, and continuously and vigilantly monitor and protect IP assets.

Counsel can guide clients in the food and beverage industry in understanding, policing and protecting their IP rights in brand names, product recipes, configurations and packaging, and more, while avoiding infringing others’ IP rights that can lead to liability exposure.

Listen as our authoritative panel examines IP issues in the food and beverage industry. The panel will discuss securing IP rights, monitoring for infringement and handling IP disputes. The panel will also offer strategies on how to best use trademark, trade dress, copyright and patent law to protect IP in food and beverage products to maintain the brand strength.



  1. Protecting IP rights in the food and beverage industry
    1. Trademark
    2. Trade dress
    3. Copyright
    4. Design patent
  2. Monitoring for infringement
    1. Infringement
    2. Response
  3. Trademark disputes
  4. Strengthening brands


The panel will review these and other key issues:

  • What patent and trademark issues should counsel anticipate and address during the development of a product?
  • What are the infringement vulnerabilities for companies in the food and beverage sector?
  • What strategies should IP counsel employ to enforce patents, trademarks and trade secrets in the food and beverage industry?


Thomas J. Maas, Esq.
Thomas J. Maas, Esq.

Katten Muchin Rosenman

Mr. Maas concentrates his practice on resolving IP disputes and has broad litigation experience in patent, antitrust,...  |  Read More

Christopher J. Passarelli
Christopher J. Passarelli

Senior Counsel
Dickenson Peatman & Fogarty

Mr. Passarelli practices in the areas of trademark, trade secret, copyright and business law in a range of industries...  |  Read More

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