Protecting IP Rights in the Food and Beverage Industry

Leveraging Trademarks, Copyrights and Patents to Protect IP From Product Development to Marketplace Delivery

Recording of a 90-minute CLE webinar with Q&A

Conducted on Tuesday, April 4, 2017
Recorded event now available

This CLE webinar will provide guidance to IP counsel advising companies in the food and beverage industry on managing key intellectual property challenges. The panel will discuss infringement and enforcement, as well as licensing and leveraging protection to enhance the brand.


IP rights are a primary concern for the food and beverage industry. Patents, trademarks and trade secrets are highly valued, and trademark protection issues often arise. For example, in Jan. 2017, the maker of Patrón tequila succeeded at having the mark for Portón brandy canceled because it was found to be confusingly similar in name. Also in Jan. 2017, a federal court approved a $6.45 million award to Jack in the Box Inc. against two franchisees accused of trademark violations.

To protect IP rights for beverages, packaged foods and other products, companies and their counsel must carefully search and clear, then trademark or patent, and continuously and vigilantly monitor and protect IP assets.

Counsel can guide clients in the food and beverage industry in understanding, policing and protecting their IP rights in brand names, product recipes, configurations and packaging, and more, while avoiding infringing others’ IP rights that can lead to liability exposure.

Listen as our authoritative panel examines IP issues in the food and beverage industry. The panel will discuss securing IP rights, monitoring for infringement and handling IP disputes. The panel will also offer strategies on how to best use trademark, trade dress, copyright and patent law to protect IP in food and beverage products to maintain the brand strength.


  1. Protecting IP rights in the food and beverage industry
    1. Trademark
    2. Trade dress
    3. Copyright
    4. Design patent
  2. Monitoring for infringement
    1. Infringement
    2. Response
  3. Trademark disputes
  4. Strengthening brands


The panel will review these and other key issues:

  • What patent and trademark issues should counsel anticipate and address during the development of a product?
  • What are the infringement vulnerabilities for companies in the food and beverage sector?
  • What strategies should IP counsel employ to enforce patents, trademarks and trade secrets in the food and beverage industry?


Thomas J. Maas, Esq.
Katten Muchin Rosenman, Chicago

Mr. Maas concentrates his practice on resolving IP disputes and has broad litigation experience in patent, antitrust, trademark, securities fraud and complex commercial cases. He also counsels clients with respect to trademark strategy and disputes, with a focus on the alcoholic beverage industry. Mr. Maas’ strong experience in this field has led to creative resolutions of multiple trademark disputes both before and during litigation.

Christopher J. Passarelli, Senior Counsel
Dickenson Peatman & Fogarty, Napa, Calif.

Mr. Passarelli practices in the areas of trademark, trade secret, copyright and business law in a range of industries which include: internet and high technology, agribusiness, food, wine, arts and entertainment. He handles international and domestic I.P. registration, transactions, litigation and enforcement matters, including representation before the U.S. Patent and Trademark Office and U.S. federal courts.


CLE On-Demand - Streaming Video

Includes recorded streaming video of full program plus PDF handouts.

On-demand is the only recorded format recognized for CLE credits in DE, IN, KS, LA, MS, NC, OH, OK, SC, TN, VA, WI.

AK, AZ, CA, CO, CT, DE, FL, GA, HI, IA, ID, IL, IN*, KS, KY, LA, ME, MN, MO, MT, NC, ND, NH**, NJ, NM, NV, NY, OH*, OK, OR, PA, SC, TN, TX, UT, VA, VT, WA, WI, WV, WY (Note: Some states restrict CLE eligibility based on the age of a program. Refer to our state CLE Map for additional information.)

*Only available for attorneys admitted for more than two years. For OH CLE credits, only programs recorded within the current calendar year are eligible - contact the CLE department for verification.

**NH attendees must self-determine if a program is eligible for credit and self-report their attendance.

CLE On-Demand Video $297.00

How does this work?

Recorded Event

Includes full event recording plus handouts.

Strafford is an approved provider and self-study CLE credit is available in most states.

AK, AZ, CA, CO, CT, FL, GA, HI, IA, ID, IL, KY, ME, MN, MO, MT, ND, NJ, NM, NY, OR, PA, TN, TX, UT, VT, WA, WV, WY (Note: Some states restrict CLE eligibility based on the age of a program. Refer to our state CLE Map for additional information.)

Strafford will process CLE credit for one person on each recording.

Additional copies of a recording can be purchased at a discount. Please call Strafford Customer Service toll-free at 1-800-926-7926 ext 10 or email to place your order.

Recorded Webinar Download $297.00

How does this work?

Recorded Audio Download (MP3) $297.00

How does this work?


Strafford webinars offer several options for participation: online viewing of speaker-controlled PowerPoint presentations with audio via computer speakers or via phone; or audio only via telephone (download speaker handouts prior to the program).  Please note that our webinars do not feature videos of the presenters.

Program Materials

Requires Adobe Reader 8 or later. Download Acrobat FREE.

Program Materials

Requires Adobe Reader 8 or later. Download Acrobat FREE.

or call 1-800-926-7926

CLE Credits

Many states grant CLE credits for on-demand streaming audio programs and recorded events. Our programs are pre-approved in many states. Refer to our state CLE map for state-specific information.

or call 1-800-926-7926

Customer Reviews

I liked the topic and the fact that Strafford kept to the time schedule.

Susan Piperno

Gottlieb Rackman & Reisman

The speakers stayed on point and covered the topic thoroughly.

Daiva Tautvydas

Ms. Morrison provides trademark and brand protection services with significant industry intelligence in the food and beverage, restaurant, healthcare, entertainment, and technology industries. Her practice provides efficient counsel to support the domestic and foreign trademark maintenance, clearance, registration, strategic brand protection and enforcement, and licensing needs of her clients.

Sheila Fox Morrison

Davis Wright Tremaine

I like Strafford's web interface.

Theodore Hasse

Morrison & Foerster

I liked that Strafford's webinar was not too long - 1 1/2 hours is a good compromise.

James Dawson

Koppel, Patrick, Heybl & Dawson

or call 1-800-926-7926

Intellectual Property Law Advisory Board

Stephen R. Baird


Winthrop & Weinstine

Charles S. Baker


Locke Lord

David S. Bloch


Winston & Strawn

Ian N. Feinberg


Feinberg Day Alberti & Thompson

Bassam N. Ibrahim


Buchanan Ingersoll & Rooney

Mark P. Wine



or call 1-800-926-7926

Our Guarantee

Strafford webinars are backed by our 100% Unconditional Money-Back Guarantee: if you are not satisfied with any of our products, simply let us know and get a full refund. For more information regarding complaints and refunds, please contact us at 1-800-926-7926 ext 10. Complaints regarding this program can be submitted via the course evaluation found in the “Thank you” e-mail at the end of the course.