Protecting IP in the Restaurant Industry: Trademarks, Copyrights, Social Media, and Marketing Issues
A live 90-minute premium CLE webinar with interactive Q&A
This CLE webinar will provide guidance to restaurant counsel and owners on managing key intellectual property and branding challenges. The panel will discuss IP protection, licensing, infringement, and enforcement. It will also explore leveraging social media and other marketing tools to enhance the brand.
- IP essentials for restaurants
- Brand extensions and licensing
- Marketing and social media issues
- Enforcement and protection
The panel will review these and other key issues:
- What trademark issues should counsel anticipate and address during the development of a restaurant brand?
- What are the infringement vulnerabilities for restaurants, including décor or trade dress issues?
- How can restaurants leverage copyright protection to enhance the brand?
- How can counsel help clients avoid IP risk on social media?
- How can a restaurant’s marketing expose it to regulatory concerns?
- What should a restaurant do before launching a sweepstakes or similar promotion on Facebook or Instagram?
- What unique concerns are there for restaurants in using influencers, and how can counsel address those issues contractually?
- Do loyalty programs create special risk for restaurants?
- What tactics should IP counsel employ to enforce trademarks and other intellectual property rights in the restaurant and hospitality industry?
- What strategies should counsel use if it receives a cease and desist letter or some other kind of legal demand?
Kyle-Beth Hilfer, Esq.
Hilfer Law; Cowan, Liebowitz & Latman (Of Counsel)
Ms. Hilfer is the principal attorney at Hilfer Law. She has over 30 years’ experience advocating for brands as an... | Read More
Ms. Hilfer is the principal attorney at Hilfer Law. She has over 30 years’ experience advocating for brands as an advertising/marketing and intellectual property law attorney. Ms. Hilfer has represented hospitality clients, including restaurant groups and franchises, single operator restaurants, hospitality designers, and vendors to the industry. She routinely helps clients transform their ideas into legally protected copyrights and trademarks. Ms. Hilfer helps her hospitality clients protect their intellectual property portfolios and monetize them through effective licensing programs. In addition, she helps them develop strategies for exploiting intellectual property in a global marketplace. Ms. Hilfer also offers her clients a broad range of advertising law services. She helps her hospitality clients engage with their customers while minimizing legal risk. Ms. Hilfer ensures regulatory compliance, harnessing her unique understanding of social media, mobile, and digital marketing as well as traditional advertising media. Ms. Hilfer works with clients from the concept stage through execution on specific marketing techniques, including sweepstakes and contests, loyalty programs, influencer marketing, online reputation management, autorenewal programs, user-generated content, native advertising, app development, and text and email marketing. She also consults on data privacy issues to minimize legal risk. Ms. Hilfer has lectured previously for the National Restaurant Association’s annual show, the national restaurant industry FOHBOH conference, and various hospitality groups around the New York metropolitan area. She has also educated the legal community at the Association of the City of the Bar of New York, the New York County Lawyers Association, and the Westchester County Bar Association (WCBA). At the WCBA, Ms. Hilfer serves on the Board of Directors and chairs the Business & Commercial Law and Hospitality Law Committees. Ms. Hilfer is a graduate of Yale College (B.A., summa cum laude, Phi Beta Kappa) and Harvard Law School (J.D., cum laude).Close
Nancy J. Mertzel
Ms. Mertzel has more than 25 years of experience protecting brand names, products, content and technology. Her practice... | Read More
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