Presenting Evidence Using Narratives

Description

Presenting evidence in a manner to engage the jury and get the jury on your side is key for all litigators. People generally tend to process information more cohesively in the context of a story rather than a series of facts, information or data that aren't always obviously connected.

Jurors will create their own narrative of how the evidence fits together, so counsel should control that narrative. Narratives are important in personal injury and products liability cases where there are complex issues at hand, technical evidence, expert witnesses, and extensive evidence to process.

Most litigators are skilled at using narratives in opening and closing arguments. Jurors, however, accord more credibility to witness testimony than attorney statements. Witnesses, particularly experts, are an effective way to integrate multiple concepts and medical or technical data into a coherent story.

Listen as our authoritative panel of litigators uses concrete case studies to illustrate how to use narratives and how they can be more effective than just presenting "what happened" but discussing "why it happened." The panel will discuss how to collaborate effectively with expert witnesses to create narratives, how to minimize discoverability risks, and best practices for overcoming a Daubert challenge.