Online Counterfeiting: Combating the Exploding Worldwide Threat

Policing and Protecting Brands to Enforce IP Rights Against Counterfeiters and Secondary Infringers

Recording of a 90-minute CLE webinar with Q&A


Conducted on Thursday, October 3, 2013

Recorded event now available

or call 1-800-926-7926
Program Materials

This CLE webinar will provide strategies for counsel to IP owners to monitor and protect against online sales of counterfeit products. The panel will explain key components for a comprehensive online brand protection program, methods to monitor brands online, and enforcing IP rights against online counterfeiters and secondary infringers.

Description

U.S. customs and border officials seized counterfeit goods worth about $1.26 billion last year, but that's only the tip of the iceberg. Counterfeit sales, with global online sales as the fastest growing channel, cost multinational manufacturers about 10% of top-line revenue.

The impact to the brand owner's revenue is only part of the story. Plentiful and lower quality copies of brands will damage the perceived value of the brand, potentially causing a reduction in demand for the "real thing" and could force legitimate brand prices down.

In July 2013, Google, Yahoo! and six major ad agencies adopted best practices to address online sales of infringing products that include not routing traffic to sites primarily engaged in the sale of counterfeit goods. For your client or company, such action is too little and possibly far too late.

Listen as our authoritative panel of IP attorneys delves into current trends in online counterfeit sales and outlines action that counsel to IP owners can take to protect brands from online counterfeiting. The panel will offer best practices for comprehensive brand protection, monitoring and enforcement against online counterfeiters and secondary infringers.

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Outline

  1. Current trends in online counterfeiting
    1. Voluntary advertising best practices adopted by Google, Yahoo! and others
    2. Recent court treatment
  2. Protecting against online counterfeiting
    1. Internet monitoring
    2. Website programs that monitor Internet for counterfeit sales (e.g., eBay, etc.)
    3. Anti-piracy devices
    4. Education of public on identification of counterfeit goods
  3. Enforcing IP rights against online counterfeiters and secondary infringers
    1. Evaluation of harm being caused
    2. Investigation
    3. Cease and desist letters
    4. Litigation
    5. Asset seizure orders
    6. Cooperating with government in criminal enforcement actions

Benefits

The panel will review these and other key questions:

  • What are the current trends in online counterfeiting?
  • What are the most effective strategies for policing trademarks on the Internet to identify and stop counterfeiters?
  • What steps should businesses take to pursue legal action against online counterfeiters?

Following the speaker presentations, you'll have an opportunity to get answers to your specific questions during the interactive Q&A.

Faculty

Timothy Trainer
Timothy Trainer

Founder
Global Intellectual Property Strategy Center

Mr. Trainer counsels clients on obtaining commercial trademark licenses from the Department of Defense, provides...  |  Read More

Mark Traphagen
Mark Traphagen

Founder
Traphagen Law

Mr. Traphagen counsels and represents clients in protecting, enforcing, and licensing copyrights, trademarks,...  |  Read More

Chun T. Wright
Chun T. Wright

Founder
Law Office of Chun T. Wright

Ms. Wright counsels and represents clients in anti-counterfeiting and anti-piracy, trademark, copyright, domain...  |  Read More

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