New SAG-AFTRA Influencer Agreement and Influencer-Produced Sponsored Content Waiver: Key Provisions, New Opportunities

Recording of a 90-minute premium CLE video webinar with Q&A

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Conducted on Wednesday, March 30, 2022

Recorded event now available

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Course Materials

This CLE webinar will guide IP counsel on the new Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) Influencer Agreement and the new Influencer Waiver. The panel will discuss the key provisions of the Influencer Agreement and the Influencer Waiver. The panel will address the implications of these documents and offer best practices for navigating these documents and leveraging the associated opportunities.

Description

The influencer marketing industry's value is expected to be close to $15 billion in 2022. As COVID-19 has impacted how performers engage on social media, the SAG-AFTRA responded. In 2021, SAG-AFTRA and the Joint Policy Committee (JPC) approved its new Influencer Agreement. The agreement seeks to protect both the performer and the union's jurisdiction.

Further, the SAG-AFTRA and JPC agreed to a new waiver to address how union advertisers deal with contracts with social media influencers producing their content. The waiver provides an avenue for agencies and advertisers that are signatories to the SAG-AFTRA Commercials Contract to contract with influencers in a union-approved arrangement.

The new Influencer Agreement and Waiver allow brands to use SAG-AFTRA members to create influencer content without concern that the content is categorized as a commercial under the SAG-AFTRA Commercials Contract and the associated issues that come with that. It also allows companies to engage influencers directly--all involved need to understand and protect their IP rights.

Listen as our authoritative panel of IP attorneys examines the Influencer Agreement's key provisions and the Influencer Waiver. The panel will address the implications of these documents and offer best practices for navigating these documents and leveraging the associated opportunities.

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Outline

  1. New SAG-AFTRA Influencer Agreement
  2. New Influencer-Produced Sponsored Content Waiver
  3. Implications of the new agreement and waiver
  4. Best practices

Benefits

The panel will review these and other key issues:

  • How do the new SAG-AFTRA Influencer Agreement and new Influencer Waiver change the playing field for influencers and advertisers, and how can brands leverage the content they purchase?
  • What are the IP issues for businesses connected to the creation and exploitation of sponsored content?
  • What can counsel do proactively to protect the IP rights of those involved with influencer content?

Faculty

Kennedy, Eric
Eric Kennedy

Shareholder; Co-Chair of the Social Media Influencer Industry Practice Group
Buchalter

Mr. Kennedy’s practice focuses on complex litgation matters with an emphasis on consumer class action defense and...  |  Read More

Rodrigues, Airina
Airina L. Rodrigues

Shareholder
Brownstein Hyatt Farber Schreck

Ms. Rodrigues’ work includes matters involving trademarks and trade dress (including global trademark portfolio...  |  Read More

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