Mobile Apps for Companies: Navigating the Legal Landmines

Mitigating Privacy and IP Liability Exposures in Development, Launch and Management of Mobile Applications

Recording of a 90-minute CLE webinar with Q&A


Conducted on Thursday, October 10, 2013

Program Materials

This CLE webinar will prepare business and technology counsel to anticipate and respond to key legal challenges presented when a business has mobile apps developed for use by customers and employees. The panel will discuss proactive strategies for businesses to minimize legal risks when launching and managing apps.

Description

Mobile apps for marketing businesses are growing exponentially. Such apps are expected to generate $25 billion in revenue by 2015, up from $6.8 billion in 2010. While apps represent huge revenue and efficiency opportunities, business counsel must understand and prepare for the significant legal exposures.

A wide range of laws, regulations and government agencies impact business use and development of mobile applications: copyright and patent law, the Telephone Consumer Protection Act, CAN-SPAM and other FTC rules, and extensive federal and state laws and regs on commercial text messages, advertising and promotion.

Businesses using mobile apps must act to protect end-user privacy and their own IP, as well as avoid infringing others' IP, and comply with applicable laws. Counsel must guide clients to develop and implement well-crafted policies, procedures and best practices to anticipate and mitigate liabilities.

Listen as Foley and Lardner Senior Counsel Aaron Tantleff discusses best practices for businesses to reduce risks when building and launching a mobile app. He will address strategies for managing the data collected through apps, avoiding IP licensing and infringement pitfalls, and complying with the myriad regulations that affect mobile apps.

READ MORE

Outline

  1. Privacy issues with mobile apps
  2. IP licensing and infringement considerations with mobile apps
  3. Considerations when launching apps in regulated industries

Benefits

The panel will review these and other key questions:

  • What are the threshold data privacy issues involved in developing and distributing mobile apps?
  • What terms and conditions should counsel include in a mobile app license agreement?
  • What steps can counsel to businesses take to help ensure compliance with laws specific to regulated industries?
  • What kinds of IP issues should counsel anticipate and address during the development and then use of mobile apps by a company?

Following the speaker presentations, you'll have an opportunity to get answers to your specific questions during the interactive Q&A.

Faculty

Aaron K. Tantleff
Aaron K. Tantleff

Senior Counsel
Foley & Lardner

Mr. Tantleff focuses upon providing legal and strategic guidance regarding information technology, outsourcing,...  |  Read More