Leveraging USPTO Technology Evolution Pilot Program

Amending Identifications of Goods and Services in Trademark Registration

Please note that this is a 60-minute webinar

Recording of a 60-minute premium CLE webinar with Q&A

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Conducted on Tuesday, December 15, 2015

Recorded event now available

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Course Materials

This CLE course will provide guidance to IP counsel on leveraging the new USPTO pilot program to amend identifications of goods/services in trademark registrations. The panel will discuss what can be done under this program, who can take advantage of it, and the program’s pros and cons. The panel will also discuss the potential impact for trademark applications.


On September 1, 2015, the USPTO began a pilot program to allow amendments to identifications of goods/services in trademark registrations that would otherwise be beyond the scope of the current identification. The program also provides an opportunity for IP owners to avoid abandoning existing registrations the goods and services of which are no longer offered as described in the registration.

Under the program, amendments will be permitted where they are deemed necessary because evolving technology has changed the manner or medium by which the underlying content or subject matter of the identified products and services are offered for sale or provided to consumers.

Trademark owners and their counsel should review their trademark portfolio to see if they should take advantage of the pilot program with respect to any registrations covering outdated technology. Counsel may be able to get greater protection for their marks if they can amend the goods and services identifications rather than delete out any obsolete technology.

Listen as our authoritative panel of IP attorneys examines the new pilot program, what can be done under this program and who can take advantage of it. The panel will discuss the pros and cons of the program and also its potential impact on trademark registrations. The panel will offer guidance for leveraging the pilot program.



  1. USPTO’s new pilot program
    1. What
    2. Who
    3. Pros and cons
  2. Timing for filing
  3. Impact on trademark registrations
  4. Guidance for leveraging the program


The panel will provide answers to the following and other key questions:

  • What types of marks can leverage the USPTO’s new pilot program to broaden protection?
  • Who can take advantage of the new pilot program?
  • What impact will the new program have on how trademark applications are being handled?


Bhatti, Farah
Farah Bhatti


Ms. Bhatti focuses her practice on all aspects of trademark prosecution including advising, counseling and securing...  |  Read More

Beth A. Seals, Esq.
Beth A. Seals, Esq.

Squire Patton Boggs

Ms. Seals’ practice focuses on intellectual property matters, covering a broad range of U.S. and international...  |  Read More

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