Leveraging the Trademark Clearinghouse: Protecting Marks Under ICANN's gTLD System
Recording of a 90-minute premium CLE webinar with Q&A
This CLE course will provide guidance to trademark counsel on the benefits and risks of registering marks on the Trademark Clearinghouse (TMCH) and ICANN’s new protection mechanisms. The panel will offer strategies for determining which marks to register and for defensive registrations.
Outline
- Registering marks on the Trademark Clearinghouse
- Benefits
- Risks
- ICANN mechanisms and their requirements
- Trademark claims
- Sunrise registration period
- Uniform rapid suspension
- Best practices
- Strategies for determining which brands to register
- Defensive registrations
Benefits
The panel will review these and other key questions:
- What are the benefits and risks of using the TMCH for trademark owners?
- How does the TMCH work with ICANN’s protection mechanisms?
- What steps can brand owners take to protect their marks as the new gTLDs roll out?
Faculty

Deborah M. Lodge
Partner
Squire Patton Boggs
Ms. Lodge helps clients to create brands, market and license their brands, and protect them from encroachment by... | Read More
Ms. Lodge helps clients to create brands, market and license their brands, and protect them from encroachment by others. She assists clients with protecting their trademarks through registration in the ICANN Trademark Clearinghouse and in Uniform Dispute Resolution Policy proceedings. Ms. Lodge also advises clients concerning privacy and data security, social media, cybersquatting, telemarketing, and consumer protection issues and is a former Chair of the firm’s Trademark Practice Group.
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Monica Riva Talley
Director
Sterne Kessler Goldstein & Fox
Ms. Talley heads the firm’s Trademark, Advertising and Anti-Counterfeiting Practice. For more than 17 years... | Read More
Ms. Talley heads the firm’s Trademark, Advertising and Anti-Counterfeiting Practice. For more than 17 years she has specialized in strategic trademark counseling and portfolio management, developing anti-counterfeiting solutions and strategies, and trademark enforcement. Ms. Talley assists brand owners with navigating the changing landscape of ICANN's new gTLD system and is particularly noted for her global brand protection and commercialization strategies.
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Anna B. Naydonov
Partner
Finnegan Henderson Farabow Garrett & Dunner
Ms. Naydonov focuses on trademark and false advertising litigation. She routinely litigates high-stakes cases for some... | Read More
Ms. Naydonov focuses on trademark and false advertising litigation. She routinely litigates high-stakes cases for some of the world’s most renowned brands before federal trial and appellate courts and the Trademark Trial and Appeal Board (TTAB) of the U.S. Patent and Trademark Office. She has worked on winning appellate briefs, requests for injunctive relief, class certification briefs, and represented clients in jury and TTAB trials. Her practice also includes strategic portfolio management and enforcement counseling. She serves key roles in managing extensive trademark enforcement portfolios for well-known brands, including in the apparel and food/beverage industries.
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