Leveraging Surveys in Patent Litigation: Demonstrating Consumer Perception, Avoiding Errors That Impact Damages
Best Practices for Developing, Presenting and Challenging Surveys
Recording of a 90-minute CLE webinar with Q&A
This CLE webinar will provide guidance to patent counsel on the use of surveys in patent litigation. The panel will discuss presenting, defending and challenging surveys and will outline approaches for strategically leveraging surveys in patent matters.
Outline
- Survey methodologies
- Building and conducting surveys
- Pitfalls leading to survey rejection
- Best practices in presenting, challenging and defending survey evidence
Benefits
The panel will address these and other key questions:
- How can counsel best utilize surveys in patent litigation to demonstrate reasonable damages?
- What steps should counsel take to ensure the survey is properly defined and formulated to achieve counsel's intended goal?
- What are the best practices for counsel to execute the survey to make sure the results are admissible?
Faculty
Chris Larus
Partner
Robins, Kaplan, Miller & Ciresi
Mr. Larus tries complex patent, trademark, copyright, trade secret, and licensing cases. He represents both plaintiffs... | Read More
Mr. Larus tries complex patent, trademark, copyright, trade secret, and licensing cases. He represents both plaintiffs and defendants in courts throughout the country, and in both national and international arbitration. He also works with clients to protect and monetize IP assets outside of disputes context. He has extensive experience planning and implementing licensing campaigns involving a broad range of IP assets and technologies. He serves as an appointed arbitrator in disputes before the American Arbitration Association and World Intellectual Property Organization.
CloseBryan J. Mechell
Robins, Kaplan, Miller & Ciresi
Mr. Mechell is a trial lawyer and registered patent attorney with experience in complex patent litigation. He focuses... | Read More
Mr. Mechell is a trial lawyer and registered patent attorney with experience in complex patent litigation. He focuses on new and cutting-edge technologies in order to help large companies, small businesses, and inventors assess and protect the value of their IP. He represent both plaintiffs and defendants in various phases of litigation and has experience identifying and implementing strategies to persuasively present complex legal and technical issues.
CloseDr. Shankar Iyer
Vice President
Cornerstone Research
Dr. Iyer coheads Cornerstone Research’s IP practice. He specializes in applying economic analyses to IP,... | Read More
Dr. Iyer coheads Cornerstone Research’s IP practice. He specializes in applying economic analyses to IP, antitrust, and other complex commercial contract disputes. His work covers a broad range of issues such as market analysis, lost profits assessments, consumer surveys and other market-based approaches to evaluate the contribution of IP, and determination of reasonable royalty rates.
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