Leveraging Fluid Trademarks
Best Practices for Creating and Using Fluid Marks to Enhance Brands Without Compromising IP Rights
Recording of a 90-minute CLE webinar with Q&A
This CLE webinar will provide guidance to IP counsel on the challenges involved in using and protecting fluid trademarks. The panel will offer approaches to avoid weakening of the trademark when using fluid marks intended to enhance the brand.
- Protection of fluid marks
- Challenges of fluid marks
- Brand enhancement with fluid marks
- Best practices to avoid harming existing trademark rights and establish new ones
The panel will review these and other key questions:
- What are the key legal risks involved in using fluid trademarks?
- What are the potential challenges facing brand owners if they use fluid marks—and the solutions?
- What steps should be taken to avoid weakening a trademark when using fluid marks?
Following the speaker presentations, you'll have an opportunity to get answers to your specific questions during the interactive Q&A.
Robert D. Litowitz
Mr. Litowitz has over 30 years of experience in litigating patents, trademarks, and other intellectual property... | Read More
Mr. Litowitz has over 30 years of experience in litigating patents, trademarks, and other intellectual property rights before U.S. district courts, the ITC, and the TTAB. He has extensive experience leading and managing a range of litigations on such diverse subjects as pharmaceuticals, healthcare products, designs, product configurations, words, symbols, golf courses, and books.Close
Wilmer Cutler Pickering Hale and Dorr
His practice concentrates in trademark and patent counseling and litigation. He administers trademarks and... | Read More
His practice concentrates in trademark and patent counseling and litigation. He administers trademarks and registrations around the world for leading consumer product manufacturers, pharmaceutical companies and service companies. He also has particular experience in trials, interferences, counseling, licensing and prosecution of chemical, biotechnological and pharmaceutical patents.Close