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Leveraging Demand Letters to Obtain Significant Settlements in Auto Accident Cases

Recording of a 90-minute CLE video webinar with Q&A

This program is included with the Strafford CLE Pass. Click for more information.
This program is included with the Strafford All-Access Pass. Click for more information.

Conducted on Wednesday, June 2, 2021

Recorded event now available

or call 1-800-926-7926

This CLE course will discuss strategies for personal injury attorneys to draft and leverage demand letters in auto accident cases to maximize settlements, obtain insurance policy limits and create more money and time freedom.


In auto accident cases, the plaintiff's demand letter is critical in setting the tone and forming first impressions with the insurance company. It is your opportunity to control the narrative and convey the seriousness and magnitude of your client’s claim. Equally important, it is your opportunity to showcase your confidence and ability (your opportunity to convey your heroic unique identity) and send a message to the insurance company that you are prepared to go forward with settlement or not! Strong influence mastery skills are pivotal in drafting a demand letter, which will enable you to maximize the value of your client’s claim.

Consequently, personal injury counsel must be deliberate and strategic in drafting a demand letter that is comprehensive and persuasive. A demand letter should also set the context and use contrast to differentiate your client’s claim from others, as well demonstrate the pain (expense, time, verdict, etc.) to the insurance company if there is no settlement or agreement formation.

A demand letter should also reframe the false conclusions of the insurance company based on their lack of information by providing facts and creating congruently unique curiosity. Unveiling the truth and maximizing the value of the client’s claim.

Today's demand letter must present a convincing case that the auto accident claim is a liability case with damages more than the policy limits. When appropriate, it should also provide scarcity by way of a limited window for the opportunity to settle. The demand should detail the four medical corners of the case and the administrative, legal, and economic factors involved. Stating the facts and circumstances of your client’s claim in a congruently unique way and narrating their unique identity and story are crucial components of an effective demand letter.

The process of drafting demand letters: Personal Injury practices are usually high volume; therefore, ensuring demand letters are always effective and timely requires process mastery skills. Modeling effective approaches, innovating and measuring results are key. The foundation is always self mastery and zone action.

Listen as our authoritative panel discusses their personal experiences with drafting and leveraging demand letters in auto accident cases that have resulted in significant settlements for their clients.



  1. Best practices for drafting the demand letter
  2. Timing considerations: when to submit the demand letter


The panel will review these and other key issues:

  • What are the considerations for personal injury attorneys drafting demand letters in auto accident cases?
  • What are some of the pitfalls personal injury counsel have confronted when drafting and submitting demand letters, and how can they be avoided?
  • How can counsel use insurer oversights or errors as leverage to increase the settlement amount?


Callagy, Sean
Sean R. Callagy, Esq.

Founder and President
Callagy Law

Mr. Callagy is the Founder and President of the 100 Plus Team of Callagy Law, which is now in 4 states. He is one of...  |  Read More

Jaloudi, Hala
Hala Jaloudi, Esq.

Partner, Personal Injury
Callagy Law

Ms. Jaloudi is a partner at Callagy Law and heads the personal injury department. She has practiced in all areas of...  |  Read More

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