Leveraging Demand Letters to Obtain Significant Settlements in Auto Accident Cases

Recording of a 90-minute CLE webinar with Q&A

Conducted on Tuesday, May 14, 2019

Recorded event now available

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Program Materials

This CLE webinar will discuss strategies for personal injury attorneys to draft and leverage demand letters in auto accident cases to obtain insurer settlements that meet insurance policy limits.


In auto accident cases, the plaintiff's demand letter is often an important factor in documenting value for the insurance company to obtain a policy limit settlement offer and position your case to pursue an uninsured motorist (UIM) claim.

Consequently, personal injury counsel must be deliberate and strategic in drafting a demand letter that is comprehensive and persuasive.

Today's demand letter must present a convincing case that the auto accident claim is a liability case with damages more than the policy limits. The demand should detail the four medical corners of the case, as well as the administrative, legal and economic factors involved. The demand should also state the facts of the case.

Listen as our authoritative panel discusses their personal experiences with drafting and leveraging demand letters in auto accident cases that have resulted in significant settlements for their clients.



  1. Best practices for drafting the demand letter
  2. Timing considerations: when to submit the demand letter


The panel will review these and other key issues:

  • What are the considerations for personal injury attorneys drafting demand letters in auto accident cases?
  • What are some of the pitfalls personal injury counsel have confronted when drafting and submitting demand letters and how can they be avoided?
  • How can counsel use insurer oversights or errors as leverage to increase the settlement amount?


Gursten, Steven
Steven M. Gursten

Michigan Auto Law

Mr. Gursten focuses his practice on serious auto and truck accident injury and wrongful death cases. He frequently...  |  Read More

Walker, Michael
Michael P. Walker

Piasta Newbern Walker

Mr. Walker focuses his law practice on representing individuals who have been wronged by the negligent acts...  |  Read More

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