Leveraging Demand Letters to Obtain High Settlements in Auto Accident Cases

Recording of a 90-minute CLE webinar with Q&A

Conducted on Wednesday, January 4, 2017
Recorded event now available

This CLE webinar will examine strategies for personal injury attorneys to effectively draft and leverage demand letters in auto accident cases to obtain insurer settlements that meet insurance policy limits.


In auto accident cases, the plaintiff’s demand letter is the determining factor in documenting value for the insurance company in order to obtain a policy limit settlement offer and put your case in a position to pursue an uninsured motorist (UIM) claim. The way the insurance companies determine value is based on mathematical formulas, while juries often base a verdict on emotion (the reptile). Consequently, personal injury counsel must be deliberate and strategic in drafting a demand letter that is comprehensive and persuasive.

Today’s demand letter should convince the insurer that the auto accident claim is a liability case with damages in excess of the policy limits. The demand should detail the four medical corners of the case, as well as the administrative, legal and economic factors involved. The demand should also state the facts of the case.

Listen as our authoritative panel discusses their personal experiences with drafting and leveraging demand letters in auto accident cases that have resulted in significant settlements for their clients.


  1. Best practices for drafting the demand letter
  2. Timing considerations—when to submit the demand letter


The panel will review these and other key issues:

  • What are the key considerations for personal injury attorneys drafting demand letters in auto accident cases?
  • What are some of the pitfalls personal injury counsel have confronted when drafting and submitting demand letters and how can they be avoided?
  • How can counsel use insurer oversights or errors as leverage to increase the settlement amount?


Benjamin A. Crane, Principal
Coplan & Crane, Oak Park, Ill.

Mr. Crane represents individuals and families victimized by wrongful conduct in the Chicago area and throughout Illinois and the Midwest. He concentrates his practice in plaintiff’s personal injury law including cases arising under the FELA, from medical malpractice, workplace injuries, transportation (automobile, truck, and railroad) negligence, premises liability, and wrongful death litigation.

Fred Pritzker, Founder and President
Pritzker Hageman, Minneapolis

Mr. Pritzker has over 40 years of experience representing individuals and families in personal injury and wrongful death claims throughout the U.S. He advocates for clients in suits involving motor vehicle collisions, fires and explosions, food poisoning, and defective medical products. Mr. Pritzker is a former President of the Minnesota Association for Justice and a former Governor of the American Association of Justice.


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Customer Reviews

I liked the practical and specific tips.

Natalie Lyons

The Cannon Law Firm

Great content, including everyday examples, provided by each speaker.

Tim Reed

Duncan Firm

Overall, a very good presentation. For my practice, the presentation was relevant and highly informative.

David Lawrenz

Hinkle, Hensley, Shanor & Martin

The relevance of the material and impact on the PI practice area was greatly appreciated.

Derek M. Baroumes

Baroumes & Bruen

The webinar was well-presented, interesting and informative.

Randi Saul-Olson

McKinney, Wainwright & Saul-Olson

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Litigation Advisory Board

David R. Cohen


Reed Smith

Jeffrey J. Fowler


O’Melveny & Myers

Jonathan Evan Goldberg



Mark E. Goodman


Capes Sokol Goodman & Sarachan

Dean D. Hunt


Baker & Hostetler

Michael E. Lackey, Jr.


Mayer Brown

Stephen Paffrath


Greenberg Traurig

Anthony T. Pierce


Akin Gump Strauss Hauer & Feld

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