Keyword Advertising and Trademark Infringement
Best Practices to Protect Brands and Avoid Liability in Online Advertising
Recording of a 90-minute premium CLE webinar with Q&A
This CLE course will prepare counsel to businesses using keyword advertising in e-commerce to anticipate and address trademark abuses and infringement. The panel will provide best practices to protect the client or company's trademarks from keyword abuse and to avoid infringing a third party's IP rights.
Outline
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Overview of Keyword Advertising
- AdWords
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Liability for trademark infringement
- 1-800 Contacts v. Lens.com (10th Cir. 2013)
- Network Automation v. Advanced Systems Concepts (9th Cir. 2011)
- Rosetta Stone v. Google
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Best practices for protecting marks and brands
- Strategies to protect marks and brands
- Strategies to avoid liability for engaging in keyword advertising
Benefits
The panel will review these and other key questions:
- What challenges do trademark owners face when using keyword advertising?
- How can companies and counsel reduce liability exposure to trademark infringement claims in online advertising?
- What are the key steps to protect against trademark infringement in online advertising?
- What guidance can be gleaned from recent appellate court rulings for trademark infringement claims based on keyword advertising?
Following the speaker presentations, you'll have an opportunity to get answers to your specific questions during the interactive Q&A.
Faculty
Katrina G. Hull
Michael Best & Friedrich
She is a member of the Intellectual Property Practice Group. Her practice focuses on trademark and copyright law,... | Read More
She is a member of the Intellectual Property Practice Group. Her practice focuses on trademark and copyright law, including enforcement, international and domestic trademark prosecution, trademark clearance searching, licensing, unfair competition, and Internet issues.
CloseMitchell H. Stabbe
Partner
Edwards Wildman Palmer
He has over 30 years of experience in virtually all aspects of trademark law. His practice focuses on the... | Read More
He has over 30 years of experience in virtually all aspects of trademark law. His practice focuses on the ever-evolving interplay between trademarks and the Internet. Over the past few years, he has been advising clients and providing comments to ICANN concerning the roll-out of hundreds of new gTLDs and the protections available to brand owners against cybersquatting and other domain name abuses.
Close