Jury Selection in Personal Injury Litigation: Connecting With Today's Jury Pool

Using Effective Juror Profiling and Voir Dire to Pick the Best Jury

Recording of a 90-minute CLE webinar with Q&A

Conducted on Wednesday, June 21, 2017
Recorded event now available

This CLE webinar will provide personal injury litigators with key techniques for selecting jurors. The panel will offer specific tips for using questionnaires, weeding out jurors, dealing with tainted jury panels, and avoiding common mistakes during voir dire.


Effective jury selection is one of the key aspects in the outcome of trials on personal injury claims. Prospective jurors often possess strong beliefs and biases based on their own experiences and generational differences. These beliefs will color how they view a case.

In assessing whether a potential juror would help or harm their personal injury case, litigators should compare the background of the prospective juror to the plaintiff, their occupation and educational level, and their cultural predisposition. By using tested jury selection techniques, personal injury attorneys can develop insights into potential jurors and weed out those they don’t want.

Listen as our authoritative panel of personal injury litigators discusses key techniques in profiling jurors to determine potential biases, preparing for voir dire, and selecting a jury that is more likely to support your client’s position.


  1. Using social media as a part of jury selection
  2. Effective questioning
  3. Determining biases, including generational biases
  4. Dealing with a tainted jury panel
  5. Identifying who to strike


The panel will review these and other key issues:

  • How can lawyers get biased jurors removed for cause?
  • What types of open-ended questions are likely to indicate the biases of potential jurors?
  • How can personal injury litigators precondition jurors to the key themes in their case during voir dire?
  • How is social media affecting the jury selection process?


Jeb Butler, Partner
Butler Tobin, Atlanta

Mr. Butler handles cases involving trucking, defective tires, defective automobiles, premises liability, breaches of fiduciary duty, and false arrest. Before focusing his practice on plaintiffs, he successfully tried cases as a prosecutor and as a public defender, and also worked with a civil defense firm. He regularly speaks at seminars and writes for legal publications.

Darren M. Tobin, Partner
Butler Tobin, Atlanta

Mr. Tobin is a trial attorney who has focused his practice on representing individuals’ rights and has successfully litigated and resolved hundreds of cases throughout the state of Georgia. He specializes in cases involving injuries caused by car accidents, tractor-trailer accidents, unsafe property events, and wrongful death cases. Mr. Tobin is a frequent lecturer and author on trial techniques, among other legal topics.

Matthew Wetherington, Esq.
The Werner Law Firm, Atlanta

Mr. Wetherington fights for victims of defective products, reckless drivers, and corporate fraud. His clients have won verdicts and settlements totaling over $100 million and his efforts have sparked legislation and federal investigations, and protected millions of families from dangerous products. Mr. Wetherington is a frequent presenter and writer on jury selection, among other topics.


CLE On-Demand - Streaming Video

Includes recorded streaming video of full program plus PDF handouts.

On-demand is the only recorded format recognized for CLE credits in DE, IN, KS, LA, MS, NC, OH, OK, SC, TN, VA, WI.

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*Only available for attorneys admitted for more than two years. For OH CLE credits, only programs recorded within the current calendar year are eligible - contact the CLE department for verification.

**NH attendees must self-determine if a program is eligible for credit and self-report their attendance.

CLE On-Demand Video $197.00

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Recorded Event

Includes full event recording plus handouts.

Strafford is an approved provider and self-study CLE credit is available in most states.

AK, AZ, CA, CO, CT, FL, GA, HI, IA, ID, IL, KY, ME, MN, MO, MT, ND, NJ, NM, NY, OR, PA, TN, TX, UT, VT, WA, WV, WY (Note: Some states restrict CLE eligibility based on the age of a program. Refer to our state CLE Map for additional information.)

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Recorded Webinar Download $197.00

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Recorded Audio Download (MP3) $197.00

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Program Materials

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Program Materials

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CLE Credits

Many states grant CLE credits for on-demand streaming audio programs and recorded events. Our programs are pre-approved in many states. Refer to our state CLE map for state-specific information.

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Customer Reviews

I liked the practical and specific tips.

Natalie Lyons

The Cannon Law Firm

Great content, including everyday examples, provided by each speaker.

Tim Reed

Duncan Firm

Overall, a very good presentation. For my practice, the presentation was relevant and highly informative.

David Lawrenz

Hinkle, Hensley, Shanor & Martin

The webinar was well-presented, interesting and informative.

Randi Saul-Olson

McKinney, Wainwright & Saul-Olson

The relevance of the material and impact on the PI practice area was greatly appreciated.

Derek M. Baroumes

Baroumes & Bruen

or call 1-800-926-7926

Litigation Advisory Board

David R. Cohen


Reed Smith

Jeffrey J. Fowler


O’Melveny & Myers

Jonathan Evan Goldberg



Mark E. Goodman


Capes Sokol Goodman & Sarachan

Dean D. Hunt


Baker & Hostetler

Michael E. Lackey, Jr.


Mayer Brown

Stephen Paffrath


Greenberg Traurig

Anthony T. Pierce


Akin Gump Strauss Hauer & Feld

or call 1-800-926-7926

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