IP Protection for Mobile Apps: Navigating Name Selection, Trademark Clearance, Registration, Licensing and Infringement

Recording of a 90-minute premium CLE webinar with Q&A

Conducted on Wednesday, October 26, 2016

Recorded event now available

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Program Materials

This CLE webinar will prepare IP counsel to anticipate and respond to legal challenges facing companies that develop and utilize mobile apps. The panel will examine and offer solutions to hurdles to getting IP protection for mobile apps, outline strategies for protecting and monitoring marks and minimizing infringement risks, and provide an overview of other legal strategies available to protect IP rights in mobile apps.


More than 130 billion mobile apps have been downloaded, and almost 90% of time spent on mobile devices involves the use of apps. Tablets, smartphones and other devices all provide a platform for consumers to connect with companies and their brands through apps.

Companies developing mobile apps must act to protect their own IP rights and avoid infringing the IP rights of others. Counsel to app developers must take steps to protect IP rights in app design, naming, slogans and user interface. Counsel must be knowledgeable of the various app store environments and develop protocols to monitor for potential IP infringement.

Our experienced panel will provide IP counsel with guidance in developing and implementing a well crafted brand-protection strategy to police and enforce IP rights in mobile apps, as well as policies, procedures and best practices to anticipate and mitigate IP risks and liabilities.

Listen as our authoritative panel of IP attorneys discusses the hurdles that businesses must overcome to get IP protection for their mobile apps. The panel will offer strategies for protecting and monitoring marks and minimizing infringement risks in addition to providing a brief overview of other legal protection beyond trademarks.



  1. Trademarking a mobile app
    1. Aspects of a mobile app that can be trademarked
    2. Clearance
    3. Registration
    4. Use and public notice
  2. Trade names, TLDs, and other names for mobile apps
  3. Licensing mobile apps
    1. Due diligence
    2. Terms and conditions
    3. Alternatives to licensing
  4. Infringement
    1. Policing and monitoring
    2. Mobile app eco-system
    3. Trademark watch services
  5. Other IP rights in mobile apps


The panel will review these and other key issues:

  • What trademark issues should counsel anticipate and address during the development and use of mobile apps by a company?
  • What are the infringement vulnerabilities for companies using mobile apps?
  • How can companies with mobile apps avoid the IP rights of others?
  • What strategies are available to IP counsel to employ in order to enforce trademarks in mobile apps?


Asbell, Matthew
Matthew D. Asbell

Ladas & Parry

Mr. Asbell assists clients in clearing, obtaining, enforcing, and defending trademark rights in the U.S. and throughout...  |  Read More

Alan S. Wernick
Alan S. Wernick

Wernick & Associates

Mr. Wernick brings more than 30 years of experience focused almost exclusively on technology, IP, data privacy/security...  |  Read More

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