Influencer and Celebrity Marketing Partnerships: Sponsored Content for Brand Growth

Recording of a 90-minute premium CLE video webinar with Q&A

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Conducted on Tuesday, November 30, 2021

Recorded event now available

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Course Materials

This CLE webinar will guide IP and brand counsel on the issues arising from creating and exploiting sponsored content. The panel will address the use of third-party IP within sponsored content, content ownership, and content licensing for various uses by the brand. The panel will also discuss the infringement risks involved with influencer and celebrity partnerships and risk mitigation. The panel will offer best practices for leveraging influencer and celebrity partnerships to help grow the brand.

Description

Social networking websites host billions of users worldwide, with users and sites continuing to grow exponentially. The explosion of social media has provided brand owners another avenue to reach potential customers, content creators, and talent to generate revenue. Among other things, companies are increasingly working with influencers and celebrities to promote their products and services. The influencer marketing industry is expected to be valued at close to $15 billion by 2022.

These partnerships and endorsements often result in branded content that is created from both new and existing IP. All those involved must be careful to understand and protect their IP rights and not infringe upon the IP rights of others.

Listen as our authoritative panel of IP attorneys examines the IP issues arising from creating and exploiting sponsored content. Among the issues, the panel will address the use of third-party IP within sponsored content, ownership of the content, and licensing of the content for various uses by the brand. The panel will also discuss the infringement risks involved with influencer and celebrity partnerships and how to mitigate these risks. The panel will offer best practices for leveraging influencer and celebrity partnerships to help grow the brand.

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Outline

  1. Contracting with influencers and celebrities
  2. Creation of sponsored content
  3. Licensing of content and use restrictions
  4. Infringement risks
  5. Risk mitigation
  6. Best practices for leveraging influencers and celebrity partnerships to grow the brand

Benefits

The panel will review these and other key issues:

  • How do social media sites and influencers present opportunities to promote brands, and how can brands best leverage the content they pay for?
  • What are the IP issues for businesses in connection with the creation and exploitation of sponsored content?
  • What can counsel do proactively to protect against infringement claims, and what steps should the parties take in the event of infringement?

Faculty

Heisler, Ellie
Ellie L. Heisler

Partner
Nixon Peabody

Ms. Heisler provides legal advice to entertainment, influencer, fashion, food and advertising industry clients on brand...  |  Read More

Schreyer, Amanda
Amanda E. Schreyer

Member
Morse

An experienced transactional lawyer, Ms. Schreyer focuses her practice on licensing and technology; intellectual...  |  Read More

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