High-Profile Litigation: Strategies for Optimizing Media Attention and Advancing the Client's Interests

A live 90-minute CLE video webinar with interactive Q&A


Thursday, April 29, 2021

1:00pm-2:30pm EDT, 10:00am-11:30am PDT

Early Registration Discount Deadline, Friday, April 9, 2021

or call 1-800-926-7926

This CLE webinar will discuss the immense importance of how publicity and media attention can influence litigation and public opinion and how attorneys acting as counsel or as commentators in these cases can maximize the advantages while avoiding jeopardizing their standing and reputations while advancing the interests of their clients. The program will also cover the role of public relations professionals and related legal issues.

Description

There has been an explosion of interest in court cases both on a national, regional, and local level. Attorneys who never anticipated that their case would generate coverage must prepare to deal with press coverage to mitigate any adverse effects for the client.

Media interest and coverage of a case change the case's dynamics, whether anticipated or not. Reputations are at risk for well-known companies and individuals. Coverage of a case in the media impacts many different stakeholder groups--shareholders, creditors, rating agencies, customers, suppliers, and employees. Negative publicity can affect a business and its value.

Media coverage presents both risk and opportunity. Attorneys must stay aware that the media's interest in the case is a means to end. Bringing on a public relations professional to offer the media management strategies for when, how, and what to communicate, depending on the outlet. In some cases, it may be necessary to coordinate with the court regarding security, cameras, jury pools, and access to media, decorum, gag orders, and more.

Listen as our experienced panel discusses how to deal with high-profile matters in the press and the media's impact on the case.

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Outline

  1. What to consider before accepting a high-profile case
    1. Advantages
    2. Risks
  2. Understanding the media
    1. Professional journalists
    2. Amateur bloggers, influencers
    3. What the media wants from attorneys
  3. Managing and delivering the message
  4. Access to the client by the media outlets
  5. Ethics issues
    1. Conflicts with other clients
    2. Fair and impartial hearing
    3. Publication rights between client and attorney
  6. Social media/pandemic

Benefits

The panel will review these and other issues:

  • Are communications with public relations, media strategy firms hired, and litigation consultants privileged?
  • What are the risks and benefits of media attention?
  • What should attorneys know about how each form of media operates and its motives?
  • What are the legal ethics challenges facing counsel in a case with heavy press coverage?
  • How can the defense mitigate negative publicity?

Faculty

Gilleon, Daniel
Daniel M. Gilleon

Partner
The Gilleon Law Firm

Mr. Gilleon focuses his practice on personal injury law, wrongful death, employment law, business litigation...  |  Read More

Jones, Jay
Jay Jones

President & CEO
AlwaysON PR

Mr. Jones is the President & CEO of AlwaysON PR, INC., a boutique, intellectual, entertainment talent and public...  |  Read More

Live Webinar

Buy Live Webinar
Early Discount (through 04/09/21)

Live Webinar

$247

Buy Live Webinar & Recording
Includes special savings of $250 (through 04/09/21)

Live Webinar & Download

$344

Other Formats
— Anytime, Anywhere

Early Discount (through 04/09/21)

Strafford will process CLE credit for one person on each recording. All formats include program handouts. To find out which recorded format will provide the best CLE option, select your state:

CLE On-Demand Video

48 hours after event

$247

Download

48 hours after event

$247