Fighting Online Brand Abuse

Strategies to Police IP Rights and Build Brand Equity on the Internet

Recording of a 90-minute CLE webinar with Q&A

Conducted on Wednesday, August 29, 2007

Program Materials

Description

Companies spend millions to establish and protect their brands. However, those efforts are constantly at risk due to a pervasive gray market and counterfeiting on the Internet.

The reach and anonymity of the Internet makes it easy to misappropriate brands, clone a website or sell a product with a misleading or outright fraudulent comparison or claim to a trademark owner’s brand name. IP owners must understand the threat and fight the growing problem of online brand abuse.

Listen as our panel of IP law specialists examines strategies for IP owners and their legal advisors to protect and bolster brand equity through both proactive brand building and back-end monitoring and enforcing of online brands.

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Benefits

The panel will review these and other key questions:

  • What are the most effective strategies for building brand equity on the Internet?
  • What steps should an IP owner take to monitor and respond to online infringement?
  • What are the pros and cons of filing an UDRP complaint rather than initiating litigation to enforce IP rights on the Internet?

Faculty

Stephen R. Baird
Stephen R. Baird
Shareholder
Winthrop & Weinstine

He heads the firm's Intellectual Property and Trademark and Brand Management Practice groups and handles trademark...  |  Read More

Aaron Keller
Aaron Keller
Managing Principal
Capsule

He is responsible for business development, marketing, finance, and human resources for the firm. He has 12 years of...  |  Read More