Fighting Online Brand Abuse
Strategies to Police IP Rights and Build Brand Equity on the Internet
Recording of a 90-minute CLE webinar with Q&A
The panel will review these and other key questions:
- What are the most effective strategies for building brand equity on the Internet?
- What steps should an IP owner take to monitor and respond to online infringement?
- What are the pros and cons of filing an UDRP complaint rather than initiating litigation to enforce IP rights on the Internet?
Stephen R. Baird
Winthrop & Weinstine
He heads the firm's Intellectual Property and Trademark and Brand Management Practice groups and handles trademark... | Read More
He heads the firm's Intellectual Property and Trademark and Brand Management Practice groups and handles trademark litigation matters in proceedings in federal court and before the TTAB. He counsels clients on trademark usage and clearance, branding strategies, portfolio management, litigation and enforcement, internet domain name disputes, licensing and prosecution.Close
He is responsible for business development, marketing, finance, and human resources for the firm. He has 12 years of... | Read More
He is responsible for business development, marketing, finance, and human resources for the firm. He has 12 years of consulting experience in marketing, corporate brand and retail strategy.Close