Protecting IP Rights in Europe: Deciphering and Maximizing Key Benefits of the European Trademark Reforms

Enforcing IP Rights Under the New System, Potential Advantages for Brand Owners

Recording of a 90-minute premium CLE webinar with Q&A

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Conducted on Tuesday, March 1, 2016

Recorded event now available

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Course Materials

This CLE course will provide guidance on the EU’s new trademark law and the key changes from the previous system. The panel will offer strategies for working under the new system and using the new law to secure and protect IP rights.


During Dec. 2015, a package of reforms to Europe’s trade mark regime was approved by the EU’s legislative bodies. The reforms will be effected by two pieces of legislation; a Regulation and a Directive. The Regulation will reform the current Community Trade Mark regime and the Directive will result in changes to the national trade mark regimes of each EU member state.

The reforms will mean significant changes both in how trade mark protection is obtained in Europe and the scope of protection provided by a trade mark registration. Counsel to brand owners must be fully aware of the reforms in order to advise clients properly on obtaining appropriate trade mark protection in Europe.

Listen as our authoritative panel of IP attorneys examines the reforms and their implications for brand owners. They will discuss the key legal changes and provide practical guidance for operating under the new regime.



  1. Overview of the issues
    1. Brief refresher on Europe’s trade mark system – national and ‘European’ registrations
    2. Background to the reforms – why were they needed?
    3. Key objectives of the reforms
  2. Analysis of the reforms introduced by the Regulation
    1. Impact on the European-wide system
    2. Changes in terminology
    3. What can be protected as a trade mark?
    4. Ensuring the correct goods/services are covered
    5. Benefiting from fee reductions
    6. The impact of more streamlined procedures
    7. Clarification of the scope of a trade mark registration
    8. Greater powers for brand owners to intercept counterfeit goods
  3. Timescale for implementation of the reforms on national level
  4. Analysis of the reforms introduced by the Directive
    1. Impact on the trade mark system of each EU member state
    2. Key changes introduced by the Directive - in parallel with the Regulation to achieve harmonisation
    3. Additional procedural and substantive changes introduced by the Directive
    4. Timescale – requirement for national implementation
  5. Summary of the key benefits for brand owners
  6. Practical tips for making the most of the reforms
  7. Next steps for brand owners


The panel will review these and other key issues:

  • What are the key changes under the new trademark law?
  • How will companies and counsel need to adjust their designation and classification in the trademark registration?
  • What steps can IP counsel take to utilize the new law to better protect the client’s IP rights?


Deborah M. Lodge
Deborah M. Lodge

Squire Patton Boggs

Ms. Lodge specializes in intellectual property, privacy and Internet law. In the trademark area, she helps clients to...  |  Read More

Florian Traub
Florian Traub

Squire Patton Boggs

Mr. Traub focuses his practice on Intellectual Property law in the European Union, United Kingdom and Germany. His...  |  Read More

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