Protecting IP Rights in Europe: Deciphering and Maximizing Key Benefits of the European Trademark Reforms
Enforcing IP Rights Under the New System, Potential Advantages for Brand Owners
Recording of a 90-minute premium CLE webinar with Q&A
This CLE course will provide guidance on the EU’s new trademark law and the key changes from the previous system. The panel will offer strategies for working under the new system and using the new law to secure and protect IP rights.
- Overview of the issues
- Brief refresher on Europe’s trade mark system – national and ‘European’ registrations
- Background to the reforms – why were they needed?
- Key objectives of the reforms
- Analysis of the reforms introduced by the Regulation
- Impact on the European-wide system
- Changes in terminology
- What can be protected as a trade mark?
- Ensuring the correct goods/services are covered
- Benefiting from fee reductions
- The impact of more streamlined procedures
- Clarification of the scope of a trade mark registration
- Greater powers for brand owners to intercept counterfeit goods
- Timescale for implementation of the reforms on national level
- Analysis of the reforms introduced by the Directive
- Impact on the trade mark system of each EU member state
- Key changes introduced by the Directive - in parallel with the Regulation to achieve harmonisation
- Additional procedural and substantive changes introduced by the Directive
- Timescale – requirement for national implementation
- Summary of the key benefits for brand owners
- Practical tips for making the most of the reforms
- Next steps for brand owners
The panel will review these and other key issues:
- What are the key changes under the new trademark law?
- How will companies and counsel need to adjust their designation and classification in the trademark registration?
- What steps can IP counsel take to utilize the new law to better protect the client’s IP rights?
Deborah M. Lodge
Squire Patton Boggs
Ms. Lodge specializes in intellectual property, privacy and Internet law. In the trademark area, she helps clients to... | Read More
Ms. Lodge specializes in intellectual property, privacy and Internet law. In the trademark area, she helps clients to create brands, market and license their brands and protect them from encroachment. She enforces or defends clients’ rights through trademark or copyright infringement litigation, domain name proceedings, Lanham Act suits or TTAB proceedings. She has assisted numerous domestic and international clients with due diligence reviews and IP audits. She also assists clients with protecting their marks through registration in the ICANN Trademark Clearinghouse and in Uniform Dispute Resolution Policy (UDRP) proceedings.Close
Squire Patton Boggs
Mr. Traub focuses his practice on Intellectual Property law in the European Union, United Kingdom and Germany. His... | Read More
Mr. Traub focuses his practice on Intellectual Property law in the European Union, United Kingdom and Germany. His expertise covers advice in relation to all aspects of trade marks from pre-filing searches and clearance through filing and prosecution to post-registration matters and third-party conflicts. He also specializes in contentious work including trade mark and trade mark infringement actions.Close