Environmental Marketing: The New Green Guides
Strategies to Meet Regulatory Standards and Minimizing Greenwashing Liability
Recording of a 90-minute CLE webinar with Q&A
This CLE course will update counsel to companies that market products as having green attributes on the changes to the Green Guides. The panel will offer best practices for complying with the guidance provided by the FTC so as to avoid unfair or deceptive green claims.
Outline
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Legal environment and current state of the law
- Federal
- National Advertising Division decisions
- States
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FTC’s Green Guide
- General environmental benefit
- Certifications and seals of approval
- Claims: degradable, compostable, ozone-friendly, recyclable, non-toxic
- Claims: made with renewable materials, made with renewable energy, carbon offsets
- Best practices to meet the regulatory standards and avoid greenwashing claims
Benefits
The panel will review these and other key questions:
- What are the federal and state regulations and existing standards that currently govern green marketing claims?
- How have the courts treated "greenwashing claims" to date?
- How do the revisions to the FTC's Green Guides change the landscape for environmental marketing?
- What steps can companies take to ensure that green marketing claims comply with the Green Guides and are not false or misleading?
Following the speaker presentations, you'll have an opportunity to get answers to your specific questions during the interactive Q&A.
Faculty
Brian Fergemann
Partner
Winston Strawn
He is a partner in the advertising, marketing, and entertainment law group. He counsels major national consumer... | Read More
He is a partner in the advertising, marketing, and entertainment law group. He counsels major national consumer product companies and retailers and their advertising and promotion agencies on a wide range of advertising, marketing, social media, e-commerce, and general intellectual property issues. He is a regular speaker on advertising issues at national advertising and marketing law conferences.
CloseChristina Caroll
Partner
McKenna Long Aldridge
Her practice focuses on complex litigation, including insurance coverage, environmental, toxic tort, and federal... | Read More
Her practice focuses on complex litigation, including insurance coverage, environmental, toxic tort, and federal preemption litigation. She advises clients about complex exposures, new product development, and compliance issues associated with climate change, greenwashing, green building, hydraulic fracturing, and other risks. Her book, Climate Change and Insurance, will be published this month.
CloseBridget Calhoun
Partner
Crowell Moring
She specializes in product risk management issues, consumer protection, and antitrust law. She represents... | Read More
She specializes in product risk management issues, consumer protection, and antitrust law. She represents clients whose advertising and marketing practices are being investigated by the FTC or handles NAD challenges, and regularly advises clients on a full range of consumer protection issues with particular experience in warranties, advertising, labeling and packaging, and regulatory compliance.
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