Endorsement and Sponsorship Agreement Pitfalls: Promoting and Protecting Brands

Negotiating Exclusivity, Morals Clauses, Termination and IP Rights With Celebrities, Athletes, and Social Media Influencers

A live 90-minute CLE webinar with interactive Q&A


Wednesday, October 30, 2019

1:00pm-2:30pm EDT, 10:00am-11:30am PDT

Early Registration Discount Deadline, Friday, October 4, 2019

or call 1-800-926-7926

This CLE webinar will provide business counsel with a roadmap for drafting and negotiating standard contractual provisions in endorsement and sponsorship agreements with celebrities and athletes. The panel will discuss clauses that should be included in the arrangements and explain strategies for avoiding common negotiation pitfalls.

Description

Companies spend billions of dollars to have social media influencers, celebrities and athletes endorse their products. These individuals range from the latest YouTube singing sensations, A-List movie stars, and pro athletes to local radio and TV personalities.

Drafting and negotiating endorsement and sponsorship agreements with celebrities and athletes can cause unanticipated mistakes, disputes, and contractual breakdowns if not handled carefully.

When negotiating endorsement and sponsorship agreements, corporate counsel must understand and strategically construct provisions related to the scope of the deal, exclusivity requirements, renewal and termination rights, and morals clauses to minimize risk for their clients.

Listen as our panel of attorneys experienced in negotiating endorsement and sponsorship agreements with celebrities and athletes discusses best practices for drafting and negotiating these contracts. The panel will review specific clauses that should be included in agreements and provide strategies for avoiding common negotiation pitfalls.

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Outline

  1. Key terms in endorsement and sponsorship agreements--lessons from the trenches
    1. Scope
    2. Exclusivity
    3. Renewal rights
    4. Termination, including morals clauses
    5. Trademark and IP rights
    6. Other high priority terms
  2. Strategies for streamlined negotiations and resolving contract disputes

Benefits

The panel will review these and other essential questions:

  • What are the key contract terms to include in celebrity endorsement and sponsorship agreements?
  • What are the most commonly disputed issues during contract negotiations, and what are some effective strategies for resolving them?
  • What other considerations are necessary when negotiating with entities, such as a team, league, festival, or stadium?

Faculty

Smith, Steven B.
Steven B. Smith

Partner
Bryan Cave

Mr. Smith is the Managing Partner of the Colorado Springs office. His practice focuses on sports law, including...  |  Read More

Additional faculty
to be announced.

Live Webinar

Buy Live Webinar
Includes Early Discount Savings of $50 (through 10/04/19)

Live Webinar

$247

Buy Live Webinar & Recording
Includes special savings of $250 (through 10/04/19)

Live Webinar & Download

$344

Live Webinar & DVD

$344 + $19.45 S&H

Other Formats
— Anytime, Anywhere

Includes Early Discount Savings of $50 (through 10/04/19)

Strafford will process CLE credit for one person on each recording. All formats include program handouts. To find out which recorded format will provide the best CLE option, select your state:

CLE On-Demand Video

48 hours after event

$247

Download

48 hours after event

$247

DVD

10 business days after event

$247 + $19.45 S&H