Emerging Class Action Threat: Consumer Personal Identification Data Violations

Strategies to Minimize Litigation Risks and Maximize Insurance Coverage

Recording of a 90-minute CLE webinar with Q&A

Conducted on Thursday, May 26, 2011

Recorded event now available

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Program Materials

This CLE webinar will analyze the Pineda v. Williams Sonoma case and its anticipated impact on class action litigation nationally, particularly in states with similar state privacy statutes. The panel will provide strategies to minimize litigation exposure and maximize insurance coverage.


In a ruling of first impression, the California Supreme Court recently held that consumer zip code data is private information that businesses may not record under the Song-Beverly Credit Card Act. Since the court’s February ruling, over 100 class action suits have been filed in California.

With statutory damages available of up to $1,000 per violation, the potential liability could be staggering. As an additional result of this ruling, plaintiff lawyers nationwide are looking at whether they can use other similar state privacy statutes to wage a similar class action campaign.

Companies conducting business in California must examine current practices to reduce the risk of class action litigation. Retailers nationwide should evaluate potential exposure under other state consumer privacy statutes. Companies should consider insurance coverage to mitigate liability exposure.

Listen as our authoritative panel of attorneys analyzes this new class action threat and discusses steps companies can take to minimize litigation exposure and ensure adequate insurance coverage to mitigate the risks.



  1. Analysis of Williams Sonoma case and Song-Beverly Credit Card Act
  2. Impact of ruling on class action claims in other states
  3. Strategies to minimize litigation exposure
  4. Strategies to maximize insurance coverage


The panel will review these and other key questions:

  • What is the scope of the William-Sonoma ruling and are there other retailer/merchant practices at risk?
  • What additional states have consumer personal identification data protection statutes that could be similarly interpreted?
  • What steps can companies take to minimize exposure to this latest class action threat?
  • What type of insurance coverage addresses this new risk and how can businesses maximize their existing coverage?

Following the speaker presentations, you'll have an opportunity to get answers to your specific questions during the interactive Q&A.


Donna L. Wilson
Donna L. Wilson

Buckley Sandler

Ms. Wilson represents financial services providers, including banks, mortgage companies, national retailers,...  |  Read More

Linda D. Kornfeld
Linda D. Kornfeld

Jenner & Block

A nationally recognized insurance coverage litigator with extensive trial and appellate experience, she represents...  |  Read More

Patrick N. Keegan
Patrick N. Keegan

Keegan Baker

He is an experienced litigator who represents individuals in consumer fraud and employment class action and individual...  |  Read More

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