Defeating IP Counterfeiting: From Retail Goods to Counterfeited Companies

Policing and Protecting Brands and Enforcing Rights Against Infringers

Please Note: The start time for this webinar is 12:00 PM EST

Recording of a 90-minute CLE webinar with Q&A


Conducted on Tuesday, January 21, 2014

Recorded event now available

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Program Materials

This CLE webinar will provide IP counsel with a reality check on the expanding scope and breadth of counterfeiting in copying and selling retail goods and co-opting brands. This global phenomenon involves the counterfeiting of anything possible, including entire companies. The panel will discuss how counsel can successfully manage the growing global threat both from outside and inside a client's company.

Description

Counterfeiting has evolved from retail luxury goods exported from China to a global economic force with counterfeiters from every country illegally reproducing brands, products and well-known business websites to sell goods around the world. This counterfeit explosion is fueled by an alarming increase in the associated crimes of intellectual property theft, cyber attacks and the creation of parallel counterfeit companies imitating successful companies’ brands and products.

Counterfeiting steals revenue from the rightful owner of a brand or website, particularly for multi-national manufacturers. Solutions for combating counterfeiting will include a review of China's new trademark law, which goes into effect in May 2014.

Counsel to IP owners must create and implement both an internal corporate protection program and an external enforcement plan to combat the ever increasing threat of IP counterfeiting.

Our panel, consisting of anti-counterfeiting experts, an IP attorney and a member of a renowned investigation firm, will discuss the evolution of counterfeiting and its expansion into associated crimes. The panel will offer solutions to protect the company’s  intellectual property  from both internal and external threats.

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Outline

  1. Alarming reality of counterfeiting today
    1. Broader scope and reach
    2. Expansion into associated crimes
  2. Regulatory/legal issues in China aiding counterfeiting today
  3. Solutions
    1. For external threats
    2. For internal threats
    3. Regulatory/legal solutions in China to protect IP under new Chinese trademark law

Benefits

The panel will provide you with the following techniques and approaches to manage this threat:

  • An appreciation of the alarming rate of increase in IP counterfeiting and associated crimes—and how it hurts the economies not only of industries, but of countries around the world.
  • The internal steps your clients or company can take to protect their IP and corporate brands and the external measures needed to enforce their IP rights.
  • The ways that the current Chinese trademark law helps counterfeiters, and how the new Chinese trademark law may help your company protect their IP.

Following the speaker presentations, you'll have an opportunity to get answers to your specific questions during the interactive Q&A.

Faculty

Rex Donnelly
Rex Donnelly

Shareholder
Ratner Prestia

Mr. Donnelly’s practice involving every step of the IP process, including risk management and client...  |  Read More

Edward Hardcastle
Edward Hardcastle

Executive
Rouse

Mr. Hardcastle advises on the clearance, acquisition, maintenance, enforcement and commercialization of soft IP,...  |  Read More

John Lee
John Lee

Chief Executive Officer
LeeCore

Mr. Lee works with clients in world markets to solve business process issues as well as poorly performing sales...  |  Read More

Van H. Leichliter
Van H. Leichliter

Counsel
RatnerPrestia

Mr. Leichliter concentrates his practice on trademarks, copyrights, and Internet domain names.  He recently...  |  Read More

Roland Pamm
Roland Pamm
Director, Brand Protection Center
E. I. du Pont de Nemours and Company

Mr. Pamm established the DuPont Corporate Brand Protection Center within the Brand Management Center of Excellence...  |  Read More

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