Counterfeit Goods on Social Media: Takedowns, Litigation, and Other Alternatives for Combating the Sale of Fake Goods

A live 90-minute premium CLE video webinar with interactive Q&A


Tuesday, August 10, 2021

1:00pm-2:30pm EDT, 10:00am-11:30am PDT

Early Registration Discount Deadline, Friday, July 16, 2021

or call 1-800-926-7926

This CLE webinar will guide IP counsel on combating the sale of counterfeit goods on social media platforms. The panel will discuss conducting social media searches, submitting takedowns, platform approaches of takedowns, and overcoming rejections. The panel will also address counter-notifications and alternatives to takedowns, including cease and desist letters and litigation.

Description

Sellers of counterfeit products have diversified their business model to focus on selling fake goods on social media platforms. This is due in part because companies like Amazon and eBay have created programs to combat the sale of counterfeit goods on their sites.

For example, vendors are using Instagram and other platforms to sell counterfeit iPhone batteries, accessories, and cables. As a result, Apple has removed over one million listings for counterfeit and fake products. Takedowns can provide instant relief for brand owners by removing a serious threat from the internet. Even if a takedown is executed, brand owners and their counsel should consider additional legal action, such as cease and desist letters or litigation.

It is critical for companies and their counsel to know how to remove knockoff products from social media platforms and take actions to stop the infringing behavior.

Listen as our authoritative panel of IP attorneys examines conducting social media searches, submitting takedowns, platform approaches of takedowns, and overcoming rejections. The panel will also address counter-notifications and alternatives to takedowns, including cease and desist letters and litigation.

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Outline

  1. Safe harbor, takedowns, and counter-notifications
  2. Takedown process
    1. Searching social media
    2. Reporting and submitting takedown requests
    3. Overcoming rejections
  3. Respond to and leveraging counter-notifications
  4. Alternatives
    1. Cease and desist letters
    2. Targeted lawsuits

Benefits

The panel will review these and other key issues:

  • How can brand owners leverage notice and takedown procedures to fight the sale of counterfeits on social media platforms?
  • What alternatives are available to stop online brand infringement?

Faculty

Anderson, Britt
Britt L. Anderson

Partner
Perkins Coie

Mr. Anderson advocates for clients before U.S. federal courts and the U.S. Trademark Trial and Appeal Board, and he...  |  Read More

Additional faculty
to be announced.
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Early Discount (through 07/16/21)

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Early Discount (through 07/16/21)

You may pre-order a recording to listen at your convenience. Recordings are available 48 hours after the webinar. Strafford will process CLE credit for one person on each recording. All formats include program handouts.

To find out which recorded format will provide the best CLE option, select your state:

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