Combating Trademark Counterfeiting on the Internet

Strategies to Protect Brands in Cyberspace

Recording of a 90-minute CLE webinar with Q&A


Conducted on Wednesday, August 19, 2009

Program Materials

This seminar will provide strategies for trademark owners and their counsel to protect against online counterfeiting. The panel will outline strategies for developing a comprehensive online brand protection program and pursuing enforcement actions against online counterfeiters.

Description

Trademark counterfeiting is a continuing threat to businesses worldwide, and the Internet has become the most effective sales channel for trademark infringers. In fact, Internet counterfeiting cost the U.S. economy a projected $137 billion in 2008.

Trademark counterfeiting inflicts significant damage on a company's brand, image and products. Intellectual property (IP) attorneys play a critical role in policing their clients’ trademarks and protecting against Internet counterfeiting.

Listen as our panel of IP attorneys reviews the latest trends in online counterfeiting and explains how trademark owners can protect against online counterfeiting. The panel will offer best practices for a comprehensive brand protection program and enforcement actions against online counterfeiters.

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Outline

  1. Current trends in online counterfeiting
  2. Protecting against online counterfeiting
    1. Internet monitoring
    2. Website programs that monitor Internet for counterfeit sales (e.g., eBay, etc.)
    3. Use anti-piracy devices
    4. Educate public on how to identify counterfeit goods
  3. Pursuing civil and criminal enforcement actions against online counterfeiters
    1. Evaluate harm being caused and prioritize enforcement target
    2. Investigate
    3. Cease and desist letters
    4. Litigation
    5. Cooperating with government in criminal enforcement actions

Benefits

The panel will review these and other key questions:

  • How is online counterfeiting harming businesses nationally and worldwide?
  • What are the most effective strategies for policing trademarks on the Internet to identify and stop counterfeiters?
  • What steps should businesses take to pursue legal action against online counterfeiters?

Faculty

G. Roxanne Elings
G. Roxanne Elings

Shareholder
Greenberg Traurig

She has experience in an array of brand management issues, from counterfeiting to trademark infringement to copyright,...  |  Read More

Nicole Batten Emmons
Nicole Batten Emmons

Partner
Baker & McKenzie

She practices in the field of worldwide trademark protection and brand management. She actively manages the domestic...  |  Read More

Naresh Kilaru
Naresh Kilaru

Finnegan Henderson Farabow Garrett & Dunner

His practice includes trademark and unfair competition litigation, trademark clearance and prosecution, and client...  |  Read More

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$297