Co-Branding Partnerships and Joint Ventures: When It Works and Creating the Proper Deal Documents to Protect Your Client’s Interests
Recording of a 90-minute premium CLE webinar with Q&A
This CLE course will provide guidance to counsel to companies involved in or considering co-branding partnerships. The panel will examine the factors companies should consider before entering a partnership. The panel will also discuss structuring of the agreement, pitfalls of co-branding, and addressing disputes when problems arise.
- Considerations companies need to think about before agreeing to co-brand
- Structuring the agreement
- Creation of content
- Pitfalls of co-branding (even if it’s successful)
- Dealing with disputes when problems arise
The panel will review these and other key issues:
- What key provisions should be addressed when structuring a co-branding agreement?
- What are the pitfalls of co-branding, even if the partnership is successful?
- What guidelines should the parties put in place to govern the business relationship?
Kilpatrick Townsend & Stockton
Mr. Feingold's practice focuses on trademark, copyright, advertising and Internet matters. He has handled complex... | Read More
Mr. Feingold's practice focuses on trademark, copyright, advertising and Internet matters. He has handled complex trademark litigation matters and sophisticated transactional projects. He advises clients with large global portfolios on how to effectively and efficiently manage and utilize these assets to further their business objectives privacy issues and other Internet-specific problems.Close
Mr. Leventhal specializes in providing corporate, IP and business transactional services for media/entertainment and... | Read More
Mr. Leventhal specializes in providing corporate, IP and business transactional services for media/entertainment and technology companies, as well as general businesses. He has represented hundreds of startups and every type of client from individuals to Fortune 500 companies. Mr. Leventhal has been on the forefront of the legal and business aspects of nearly every major technological innovation in digital media, including: payment for electronic transmissions of entertainment content, co-branding and cross-licensing agreements for online services, and pay-per-click advertising services. He is a frequent speaker on IP and digital media matters, and has authored a number of articles on the subject.Close