Canada's New Anti-Spam Law and Other Advertising Laws: Compliance Strategies for U.S. and Canadian Businesses Amid Aggressive Enforcement
New CASL requirements take effect July 1
Recording of a 90-minute CLE webinar with Q&A
This CLE webinar will examine the latest developments in the enforcement and application of Canadian advertising laws, including a review of the new Canadian Anti-Spam Law (CASL) that goes into effect July 1, 2014. The panel will discuss best practices for U.S. and Canadian advertisers and marketers promoting products and services to consumers in Canada to ensure compliance with all applicable laws.
Outline
- New Canadian Anti-Spam Law (CASL)
- Latest Competition Bureau enforcement trends related to misleading marketing
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Best practices for advertisers/marketers
- Misleading representations
- Comparative claims and advertising
- Price claims
- Performance claims
- Sales and promotions
Benefits
The panel will review these and other key questions:
- What are the latest trends and developments in the Competition Bureau's enforcement of Canada's advertising laws? How do these developments compare/contrast with the latest developments in the U.S.?
- What steps should businesses take to ensure compliance with the new Canadian Anti-Spam Law?
- What kinds of safeguards are needed to ensure that price, performance or comparative claims or the use of disclaimers do not violate the Competition Act?
Faculty
Anita Banicevic
Partner
Davies Ward Phillips & Vineberg
Ms. Banicevic advises domestic and international clients on many aspects of Canadian competition and foreign... | Read More
Ms. Banicevic advises domestic and international clients on many aspects of Canadian competition and foreign investment review law, including mergers, criminal and civil investigations, misleading advertising, and other pricing, distribution and general compliance matters.
CloseMark C. Katz
Partner
Davies Ward Phillips & Vineberg
Mr. Katz has advised domestic and international clients on a wide variety of competition law matters, such as... | Read More
Mr. Katz has advised domestic and international clients on a wide variety of competition law matters, such as mergers and acquisitions, criminal cartel investigations, joint ventures, abuse of dominance, distribution and pricing practices, misleading advertising and compliance, and other legislation governing foreign investment in Canada.
CloseChristopher M. Loeffler
Kelley Drye & Warren
Mr. Loeffler has a transactional and regulatory practice focused on advertising, licensing, new media, sponsorships,... | Read More
Mr. Loeffler has a transactional and regulatory practice focused on advertising, licensing, new media, sponsorships, promotions, data security, privacy and other consumer protection issues. He participates in the negotiation and drafting of marketing and promotion agreements for advertisers and agencies. Mr. Loeffler also advises clients on federal and state statutes and regulations governing price advertising and telemarketing.
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