California Consumer Privacy Act, TCPA and GDPR: Complying With Mobile Communications Marketing Rules

Trends in Enforcement Actions, Building and Maintaining Compliant Marketing Programs

This program is postponed. New date TBD.

A live 90-minute CLE webinar with interactive Q&A


Date: TBD


This CLE webinar will guide corporate counsel in creating and implementing mobile communications marketing policies that comply with the new California Consumer Privacy Act (CCPA), the TCPA and GDPR. The panel will outline the nuances of these rules and laws, challenges businesses are facing in developing compliant marketing programs, and best practices for avoiding government enforcement actions and civil litigation.

Description

The implementation of the CCPA will impact companies both inside and outside California. Along with the TCPA and GDPR, this law is causing many compliance obstacles for corporate mobile marketing activities. Companies are facing higher stakes on this issue than ever before.

Businesses that use text messages, mobile apps, and other wireless communications to promote their products and services must ensure their marketing practices comply with CCPA requirements, TCPA requirements and the GDPR. Corporate counsel must understand the intricacies regarding express written consent and recordkeeping to minimize the risk of penalties and lawsuits. This exposure cannot be "contracted away" to a third-party vendor.

Listen as our authoritative panel of attorneys analyzes the interaction between the TCPA rules, new state consumer privacy laws and GDPR. The panel will discuss the impact on corporate compliance requirements and strategies to ensure TCPA-compliant mobile communications marketing policies.

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Outline

  1. CCPA requirements and its impact on businesses inside and outside California
  2. TCPA requirements for mobile marketers
  3. GDPR
  4. Recent consumer privacy enforcement activity and litigation trends
  5. Areas of potential liability
  6. Best practices to meet regulatory standards and minimize liability

Benefits

The panel will review these and other relevant questions:

  • What are the CCPA's requirements and how does it impact businesses outside of California?
  • What are the latest TCPA and consumer privacy enforcement trends and litigation developments?
  • What measures should companies take to ensure that their written consent practices comply with the TCPA rules in addition to GDPR?
  • How should counsel manage the ambiguities of the rules concerning automated dialing systems?

Faculty

Bond, Paul
Paul Bond

Partner
Holland & Knight

Mr. Bond is a financial services litigator and is the co-practice leader of the firm’s Information...  |  Read More

Long, William
William Long

Partner
Sidley Austin

Mr. Long advises international clients on a variety of social media, data protection, privacy, information security,...  |  Read More

McNicholas, Edward
Edward R. McNicholas

Partner
Sidley Austin

Mr. McNicholas has an expansive practice representing clients facing complex information technology, constitutional and...  |  Read More