Brand Management and the Rise of Cancel Culture: The Trademark Attorney’s Guide to Anticipating, Avoiding, and Mitigating Calls to #CancelABrand
A live 90-minute premium CLE video webinar with interactive Q&A
This CLE webinar will guide trademark counsel on adapting brand management strategies to account for today’s “cancel culture,” where negativity towards a brand can escalate quickly and unexpectedly. The panel will examine the concept of cancel culture and the role of brand management before, during, and after a cancellation campaign, including how scrutiny of trademark-related decisions such as adoption, filing, and enforcement can lead to calls for cancellation, how third-party agreements should evolve in the age of cancel culture, and whether trademark enforcement methods should be used to respond to social media criticism.
- The benefits and risks of social media for brands
- Examples of “cancellation campaign” scenarios
- Planning for the inevitability of negative social media attention and adapting your brand management strategy accordingly
- Trademark clearance
- Trademark enforcement
- Trademark licensing
- Evaluating negative social media attention and the use of trademark enforcement tools to respond
- The trademark lawyer’s “seat at the table”
The panel will review these and other important issues:
- What is cancel culture and why does it matter to trademark attorneys?
- What is the role of the trademark attorney before, during, and after a cancellation campaign?
- How should trademark clearance strategy account for cancel culture?
- How should trademark enforcement strategy account for cancel culture?
- How should trademark licensing strategy account for cancel culture?
Mr. Feldman, Vice Chair of the firm’s Trademark & Brand Management Group, counsels companies, organizations,... | Read More
Mr. Feldman, Vice Chair of the firm’s Trademark & Brand Management Group, counsels companies, organizations, and individuals on the protection of their intellectual property rights. He focuses his practice on establishing effective domestic and international brand management best practices and resolving intellectual property controversies between his clients and third parties, including trademark, copyright, domain-name and right-of-publicity disputes.Close
Counsel, Brands and Content Intellectual Property
Ms. Kim serves as the lead intellectual property attorney supporting the development of brands and production of... | Read More
Ms. Kim serves as the lead intellectual property attorney supporting the development of brands and production of content for NBCUniversal’s Entertainment and Lifestyle Group (Bravo, E!, USA, Oxygen, SYFY, Universal Kids), Universal Content Productions, Universal Studio Operations, and preschool television programs by DreamWorks Animation. In her role, she frequently advises on various trademark, title, copyright, right of publicity, domain name, and related issues. Prior to joining NBCUniversal, she handled a wide range of U.S. and international trademark matters at Red Bull and Fox Entertainment.Close
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