Blockchain in Trademark Transactions, Enforcement

Documenting Use in Commerce, Detecting Counterfeit Goods, Chain of Ownership and Assignments, and More

Recording of a 90-minute CLE webinar with Q&A


Conducted on Tuesday, December 4, 2018

Recorded event now available

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Program Materials

This CLE webinar will examine the many possible uses of blockchain for trademark transactions. The panel will discuss how brand owners can leverage blockchain in establishing, licensing and enforcing trademark rights.

Description

Among the many issues that trademark and brand owners must address are demonstrating use in commerce and battling counterfeits. Blockchain is a database that stores a ledger of assets and transactions and authenticates transactions. Blockchains complement trademarks well. For example, the trademark identifies a source while blockchain validates that source.

Blockchain has many useful purposes, including providing a time-stamped record of the creation of IP; registering and clearing trademark rights; the use of smart contracts to establish and enforce trademark licenses; detection of counterfeit or fake goods; and more.

Listen as our authoritative panel discusses the use of blockchain in the context of trademark transactions. The panel will also address tracking trademark licenses, detecting counterfeit goods, documenting trademark usage, and verifying certifications. The panel will offer guidance for leveraging blockchain to impact trademark transactions.

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Outline

  1. Uses of blockchain in trademark transactions
    1. Record of the trademark creation
    2. Register and clear IP rights
    3. Evidence of use in commerce
    4. Establish and enforce trademark licenses
    5. Evidence of chain of ownership
    6. Authentication
    7. Detection of grey or parallel imported goods
    8. Certification verification
  2. Best practices for leveraging blockchain

Benefits

The panel will review these and other high profile issues:

  • How will blockchain affect trademarks? What are the benefits of blockchain in trademark transactions?
  • How can brand owners use blockchain to reduce the number of counterfeits?
  • What steps should counsel take to leverage blockchain to enforce trademark rights?

Faculty

Collen, Bennett
Bennett Collen

Founder/CEO
Cognate

Mr. Collen is the Coordinator of the Blockchain Task Force for the Emerging Issues Committee of the International...  |  Read More

Kayser, Susan
Susan M. Kayser

Partner
K&L Gates

Ms. Kayser litigates and counsels clients including international brands and startups, on trademark, advertising, and...  |  Read More

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