Big Data Use and Licensing Agreements: Key Contractual Provisions

Navigating Issues of Anonymization, Due Diligence and Salting the Database

A live 90-minute CLE webinar with interactive Q&A

Tuesday, July 31, 2018

1:00pm-2:30pm EDT, 10:00am-11:30am PDT

or call 1-800-926-7926

This CLE webinar will guide corporate and technology counsel for using and licensing big data. The panel will discuss practical considerations when using big data, including anonymization, due diligence and salting the database. The panel will also explain critical contractual provisions in big data licenses, such as warranties, indemnification, limitation of liability and audit rights, that help minimize risks.


Companies are increasingly exploiting massive amounts of consumer information from social networking sites, browser trails and surveillance trackers—or big data—to generate revenue. Businesses considering using big data should evaluate whether to anonymize data, what due diligence to perform, and whether salting the database will minimize risk.

Carefully negotiated licensing agreements specific to big data will maximize the right to use, access and manipulate big data while minimizing liability exposure. Traditional licenses are often ineffective in addressing the unique issues big data presents, such as the de-identification and re-identification of data.

Big data licensing agreements should include provisions addressing warranties, information security, indemnification, limitation of liability, and more. By understanding the critical clauses to include in big data licenses—and the common pitfalls—counsel can effectively draft and negotiate licenses in their clients’ best interests.

Listen as our authoritative panel discusses what big data is and practical and legal considerations surrounding its use. The panel will also discuss best practices for drafting high priority clauses in big data licenses.



  1. What is big data?
  2. Using big data
    1. Case studies
    2. Practical considerations
      1. Anonymization
      2. Due diligence
      3. Salting the database
    3. Issue spotting
    4. Legal considerations
  3. Licensing big data—key contractual provisions
    1. Warranties
    2. Information security requirements
    3. Indemnification
    4. Limitation of liability
    5. Confidentiality
    6. Audit rights


The panel will review these and other relevant issues:

  • What is big data and what are the principal sources and uses for businesses?
  • What legal risks arise for companies in obtaining and using big data for revenue generation?
  • What provisions are critical in big data licensing agreements to maximize rights to big data and minimize legal risks?


Krasnow, Melissa
Melissa Krasnow

VLP Law Group

Ms. Krasnow practices in the areas of domestic and cross-border privacy and data security, technology transactions, and...  |  Read More

Overly, Michael
Michael R. Overly

Foley & Lardner

Mr. Overly focuses his practice on drafting and negotiating technology related agreements, software licenses, hardware...  |  Read More

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