Avoiding Discrimination Claims When Using AI and Targeted Ads in Hiring and Recruiting

This program has been cancelled

A live 90-minute CLE webinar with interactive Q&A

Thursday, February 7, 2019

1:00pm-2:30pm EST, 10:00am-11:30am PST

This CLE webinar will discuss the emerging trends of using artificial intelligence and targeted advertising on social media to recruit job applicants. The panel will guide employers on how to avoid potential claims of bias and discrimination in hiring, as well as best practices for using this technology to enhance the hiring process.


Many companies make hiring and recruiting decisions based on “gut instinct” or a “hunch,” leading to inefficiency and sometimes unintentional discrimination.

Artificial intelligence tools offer an alternative and new means to tackle hiring and recruiting decisions. However, employers must understand how these AI technologies work and how they may be utilized in the hiring process to mitigate the potential for bias and avoid discrimination claims.

For example, targeted job ads on platforms such as Facebook to attract potential job candidates has invited scrutiny and allegations of bias and discrimination in some cases. In 2018, individuals filed claims with the EEOC against Facebook and 10 other employers alleging that Facebook ads targeted male site users only. These claims are an important reminder that counsel should carefully review employers’ use of AI to enable targeted ads on digital platforms to reach prospective applicants.

Listen as our authoritative panel discusses these issues and provides insight to employment counsel on best practices for using AI and targeted social media ads for recruiting purposes. Our panel will also provide guidance on how to minimize reduce potential employment discrimination claims based on recruiting efforts.



  1. Overview of AI and targeted job ads for recruiting
  2. Discussion of how using AI can support discrimination claims
  3. Discussion of how targeted job ads can lead to discrimination claims
  4. Recent case law
  5. Best practices for employers in using technology in recruiting to minimize liability


The panel will review these and other relevant topics:

  • How are AI and targeted job ads used for hiring and recruiting?
  • What issues can lead to discrimination claims from the use of AI?
  • What issues can lead to discrimination claims from the use of targeted job ads?


Halm, K.C.
K.C. Halm

Davis Wright Tremaine

Broadband ISPs, wireless providers, and cable operators rely on Mr. Halm for experienced counsel on a wide range of...  |  Read More

Moore, Sarah
Sarah J. Moore

Fisher Phillips

Ms. Moore enjoys a robust practice that crosses industries in the private and public sectors and routinely incorporates...  |  Read More