Emerging Trademark Threat @ Twitter, Facebook, MySpace
Policing and Protecting Against Brand Infringement by Social Networking Website Users
Recording of a 90-minute CLE webinar/teleconference with Q&A
Conducted on Thursday, October 1, 2009
Recorded event now available
This seminar will review the new trademark infringement threats arising from the growing use of Twitter, Facebook and MySpace social networking websites. The panel will provide best practices for counsel to businesses to police and protect against unauthorized use of their brands and trademarks on these outlets.
Description
Social networking websites, including Twitter, Facebook and MySpace, have gained popularity among users in recent years. Now, businesses are embracing the media as an effective means to announce sales and product information, solicit new business, and communicate with consumers.
Social networking websites enable companies to take advantage of a very effective marketing channel. However, businesses must understand the risks involved and heighten their vigilance to police and protect copyrights and trademarks from infringement by the sites' users.
Listen as our panel of experienced intellectual property attorneys explains the new trademark infringement and counterfeiting threats by users of social networking websites. The panel will outline strategies for businesses and their counsel to police and protect against unauthorized use of their brands on these websites.
Outline
- Current IP trends surrounding Twitter, Facebook and MySpace
- Infringement risks arising from social networking websites
- Use of company names, marks, logos and graphics without permission or compensation to brand owner
- Cybersquatting on domain name
- Counterfeiting risks
- Best practices to protect brands
- Register trademark with each website
- Understand basic terms of service of each website
- Consider registering every possible domain name that could be associated with brand
- Monitor websites to determine if trademark is being used without permission
- Report alleged infringement to social networking website
- Develop and implement anti-counterfeiting programs
- Insurance considerations
Benefits
The panel will review these and other key questions:
- How has the explosion of Twitter, Facebook and MySpace social networking websites increased the threat of online trademark infringement for businesses?
- What can businesses and counsel do to proactively protect brands from infringement by social networking website users?
- What steps should businesses take when they detect alleged trademark or copyright infringement by a user of Twitter, Facebook or MySpace?
Faculty
Ian C. Ballon,
Shareholder
Greenberg Traurig, Santa Monica, Calif.
He represents technology, media and entertainment companies in complex copyright, Lanham Act, trade secret, and Internet-related litigation and counseling. He is the author of the four-volume legal treatise, E-Commerce and Internet Law: Treatise With Forms 2d Edition (West 2009) and the earlier first edition, which has been cited in state and federal court opinions.
Paul W. Garrity,
Partner
Kelley Drye & Warren, New York
He has litigated disputes involving trademark infringement, patent infringement, copyright infringement, the Digital Millennium Copyright Act (DMCA), dilution, trade dress and counterfeiting before federal courts across the country and before the U.S. PTO. He has significant emerging media experience in behavioral targeting networks, search engine advertising and user-generated content.
Jennifer L. Barry,
Latham & Watkins, San Diego
She has significant experience in all aspects of commercial intellectual property, including trademark prosecution and worldwide trademark portfolio management; trademark and trade dress infringement counseling and litigation; trademark licensing counseling and litigation; domain name portfolio management and recovery of domain names; and website/e-commerce counseling and litigation.
Ordering
Online CLE
Includes audio streaming of full program plus handouts (available 24 hours after live seminar).
CLE:
Pre-approved for participatory or non-traditional/alternate format credit in: CA, HI*, NY*, WV*.
Pre-approved for self-study credit in: AK, AZ, MO, MT, TX, VT, WA.
Upon request, also available in: CO, CT*, FL, GA, ID, KY, LA, ME, NC, ND, NE, NH, NM, NV, OR*, SC, TN, UT, WI*, WY. If you are applying for credit in one of these states, make sure to select those states when placing your order.
(*Indicates that Strafford must report attendance.)
Online CLE Audio $149.00
Available 24 hours after the live event
Recorded Event
Includes full event recording plus handouts (available after live seminar).
CLE: Pre-approved for self-study credit in: AK, AZ, CA, CT, HI, MO, MT, NY, TX, VT, WA, WV. Upon request, self-study credit is also available in: CO, FL, GA, ID, KY, ME, ND, NE, NH, NM, NV, OR, UT, WI, WY. If you are applying for self-study credit in one of these states, contact Strafford CLE at 1-800-926-7926 ext. 35 or CLE@straffordpub.com.
MP3 Download (Audio Only) $49.00
Available 24 hours after the live event
Webinar Download (Audio + Slide Presentation) $49.00
Available three business days after the live event
Teleconference on CD (audio only) $49.00
plus $9.45 S&H
Available ten business days after the live event
Webinar on DVD (audio + slide presentation) $49.00
plus $9.45 S&H
Available ten business days after the live event
Webinar/Teleconference
Strafford webinars/teleconferences offer several options for participation: online viewing of speaker-controlled PowerPoint presentations with audio via computer speakers or via phone; or audio only via telephone (download speaker handouts prior to the program). Please note that our webinars do not feature videos of the presenters.
CLE Credit
Strafford's live seminars qualify for CLE in every state that accredits webinars. They offer you a high quality, cost effective, and convenient CLE option, with no lost travel time or expenses.
Customer Reviews
A thoroughly professionally structured and presented program.
Roy Gowey
City of Coeur d'Alene
The speakers were tops in their industry.
Peter Danias
Kaye Scholer
The speakers were knowledgeable and presented useful information.
Karen Shaffer-Levy
Reed Elsevier
The three presentations created a balanced approach.
Cris Navarro
Enloe Medical Center
The teleconference was efficient with a well-focused agenda. The speakers really seem to know the material and communicated it clearly.
Owen Hughes
Pfizer
Intellectual Property Law Advisory Board
Shareholder
Winthrop & Weinstine
Partner
Fulbright & Jaworski
Partner
Winston & Strawn
Partner
Antonelli Terry Stout & Kraus
Partner
Mayer Brown
Partner
Duane Morris
Partner
Reed Smith
Partner
Gibson Dunn & Crutcher
Partner
Holland + Knight
Partner
McDermott Will & Emery
Partner
Orrick