Strategies to Meet Regulatory Standards
and Avoid "Greenwashing"
***FTC Green Guides Under Review Now***
CD of Teleconference with Q&A
Click here for program outline
Conducted on Tuesday, July 15, 2008
Now available on CD
Sponsored by the Legal Publishing Group of Strafford Publications
With a worldwide focus on environmental protection, companies are marketing their goods and services in ways that tout their environmental consciousness. As a result, there has been an increase in "greenwashing" claims that such marketing is false or misleading.
For example, one environmental marketing agency surveyed six major retail stores and reported it found 1,018 consumer products that included 1,753 environmental claims. It also found that only one of those products included claims that were not demonstrably false or risked misleading consumers.
In response to such concerns, the FTC has just launched a review of its now 10-year-old Green Guides for Environmental Marketing Claims. So, now is the time for companies and their legal advisors to examine or re-examine all of their green marketing programs.
Listen as our panel of environmental and advertising legal specialists examines the legal issues triggered by environmental-based marketing and the key areas of liability. The panel will discuss their insights into best practices to meet the regulatory standards and to avoid greenwashing claims.
The panel included:
Brian L. Heidelberger, Partner, Winston & Strawn, Chicago. He concentrates his practice in advertising, marketing, e-commerce, and entertainment law matters. He litigates advertising and promotional related matters and handles FTC and network challenges. He counsels advertising agencies, consumer product companies, retailers, and Internet/e-commerce ventures on a wide range of marketing, promotional, intellectual property, and e-commerce issues.
Thomas J.P. McHenry, Partner, Gibson Dunn & Crutcher, Los Angeles. He practices general environmental law with an emphasis on air quality, hazardous waste, environmental diligence, land use and energy issues.
The panel reviewed these and other key questions:
- What are the federal and state regulations and existing standards that currently govern green marketing claims?
- What are the key areas of liability for companies that assert environmental claims in their marketing efforts?
- What are the best practices for companies to ensure that environment-based marketing claims are not false or misleading?
TELECONFERENCE CD
Purchase a CD-ROM of the full conference proceedings, including Q&A and PDF files of all handouts (available 10 days after the program).
- Regular Price - $297 (plus $9.45 S&H)
- With Teleconference Registration – an additional $75 (plus $9.45 S&H)
CLE credit is available for an additional $65 each for attorneys seeking CLE credits for NY or CT.
Other states may grant CLE credits for listening to this CD - check with your state about applying for self-study credit on CD-listening.