Defending Against Threats From Online Searches, Website Metadata, and More
CD of Teleconference with Q&A
Click here for program outline
Conducted on Thursday, October 2, 2008
Now available on CD
Sponsored by the Legal Publishing Group of Strafford Publications
IP Teleconference Advisory Board
The online world presents unique IP protection challenges. Keyword-triggered advertising methods present fast-evolving and high-risk legal threats to your IP. Examples include:
- Tying one brand's display, banner, or pop-up ads to the results of an Internet search on a competitor's mark.
- Embedding website metatags that covertly include others' brand names.
- Using competitors' marks in URL addresses.
Are any of these methods legitimate competition — or just a new twist on trademark infringement? And, if they are infringing uses, what unique obstacles arise for trademark owners seeking to prevent such potentially damaging IP misuse?
Listen as our authoritative panel of IP attorneys outlines their strategies for policing and preventing infringement on your marks in a variety of new Internet advertising methods — and identifies the potential risks associated with your own Internet advertising.
The panel included:
Michael T. Olsen, Partner, Winthrop & Weinstine, Minneapolis. He counsels clients in the important and complex areas of intellectual property, including trademark, copyright licensing, and technology law. He has experience in proceedings before the TTAB, corporate intellectual property licensing, preparing IP policies and procedures, internet domain name disputes and trademark and copyright prosecution.
Kimberly A. Eckhart, Senior Attorney, Winston & Strawn, San Francisco. She focuses her practice on domestic and international trademark counseling, prosecution, and infringement matters. She represents emerging and established companies in the Internet/e-commerce matters. She handles matters involving intellectual property, domain names, unfair competition, securities, breach of contract, lease disputes, IDEA, and political risk insurance issues.
Ashlie Beringer, Of Counsel, Gibson Dunn & Crutcher, Denver. She focuses on intellectual property litigation and represents clients in complex patent, copyright, trademark and trade secrets disputes. She also handles entertainment and media law matters. She has significant experience in the prosecution and defense of commercial contracts, securities fraud and business tort actions.
The panel reviewed these and other key questions:
- What new legal challenges are trademark owners facing with keyword-triggered search advertising?
- How can trademark owners police the use and misuse of their marks, and does existing law even begin to provide sufficient protection?
- How could currently proposed legislation affect trademark owners and advertisers?
- What are some proven — and innovative — strategies for trademark owners to protect their marks against Internet abuse?
TELECONFERENCE CD
Purchase a CD-ROM of the full conference proceedings, including Q&A and PDF files of all handouts (available 10 days after the program).
- Regular Price - $297 (plus $9.45 S&H)
- With Teleconference Registration – an additional $75 (plus $9.45 S&H)
CLE credit is available for an additional $65 each for attorneys seeking CLE credits for NY or CT.
Other states may grant CLE credits for listening to this CD - check with your state about applying for self-study credit on CD-listening.