Healthcare Providers and Social Networking: New Threat to Patient Privacy
Minimizing Liability for Unwitting Physician and Staff Breaches
Recording of a 90-minute CLE webinar/teleconference with Q&A
Conducted on Thursday, October 22, 2009
Recorded event now available
This seminar will discuss the legal risks for healthcare providers using online social and business networking tools such as Facebook, Twitter, YouTube and others. The panel will outline the risks for healthcare providers and discuss best practices to reduce breaches and minimize liability.
Description
Web-based social networking has increased significantly nationwide, including in the healthcare arena. Medscape provides an online social network for doctors. Facebook groups connect patients with similar illnesses. Hospital systems use YouTube to interact with patients and potential patients.
These online tools provide tremendous opportunities for information sharing within and outside the healthcare community. However, they also create new risks for breaching patient privacy and violating HIPAA requirements.
Counsel for healthcare providers that use or are considering online social networks—or whose staff already use them—must evaluate the benefits against the potential liabilities. Counsel will need to guide providers in developing effective corporate and staff policies regarding such sites.
Listen as our authoritative panel of healthcare attorneys examines the potential legal pitfalls for healthcare providers arising from the use of online social networking. The panel will offer strategies for healthcare providers to minimize liability exposure.
Outline
- Current uses and trends
- Risks of using social media
- HIPAA compliance
- Patient privacy and dignity
- Security concerns
- Control over content
- Blogs of doctors affiliated with healthcare system
- Best practices for protect privacy and minimize exposure
- Develop written policies
- Monitoring and policy enforcement
- Training
- Selectivity in accepting “friends” or “followers”
- Defining the role of physician in social networking strategy
- Management of use of social media tools by closed medical staffs and community-based physicians affiliated with hospital system
- Use of disclaimers
- Patient consent
Benefits
The panel will review these and other key questions:
- Are disclaimers effective when inviting the healthcare community and patients to be a part of any online social networking?
- What are the best practices for healthcare providers to develop and implement policies regarding the use of social networking sites?
- What steps can healthcare providers take to protect patient privacy and ensure HIPAA compliance?
Faculty
Jo-Ellyn Sakowitz Klein, Counsel
Akin Gump Strauss Hauer & Feld, Washington, D.C.
She devotes her practice to regulatory, transactional and legislative matters affecting the health industry. She assists clients with Medicare and Medicaid public policy issues; issues arising under state, federal and international privacy laws and regulations; issues related to clinical research studies; food labeling issues; and issues arising in bankruptcy involving healthcare entities.
Chris Apgar, Certified Information Systems Security Professional
Apgar & Associates, Portland, Ore.
He is an expert on healthcare privacy, security, regulatory affairs and secure and efficient electronic health information exchange with over 19 years of experience in regulatory compliance.
Timothy P. Tobin
Hogan & Hartson, Washington, D.C.
He concentrates on consumer protection matters with a particular focus on privacy and data security law. He counsels businesses on various Internet and e-commerce issues. He advises clients from all industry sectors on their privacy and data security obligations and on state and federal privacy laws and regulations.
Ordering
Online CLE - Audio Recording
Includes streaming audio of full program plus handouts (available 24 hours after live program).
CLE:
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Online CLE Audio $149.00
Available 24 hours after the live event
Recorded Event
Includes full event recording plus handouts (available after live seminar).
CLE: Pre-approved for self-study credit in: AK, AZ, CA, CT, HI, MO, MT, NY, TX*, VT, WA, WV. Upon request, self-study credit is also available in: CO, FL, GA, ID*, KY, ME, ND, NE, NH, NM, NV, OR, UT, WI, WY. If you are applying for self-study credit in one of these states, contact Strafford CLE at 1-800-926-7926 ext. 35 or CLE@straffordpub.com. (*Indicates that Strafford needs to process the CLE — see below to purchase this option.)
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Available ten business days after the live event
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Customer Reviews
I enjoyed the quality of the presentations and the information presented.
Cassandra Pullen
Fresenius Medical Care North America
I appreciated that the program’s content was current and had great speakers.
Yvette Rhodes
Fowler White Boggs
Very concise - provided what was needed, yet also included many examples, thoughts and ideas.
Ron Keith
Skilled Care
The webinar was clearly presented and organized. It was a good mixture of the law and practice.
David N. Crapo
Gibbons
The speakers were well prepared and knowledgeable.
Kathleem Murphy
San Francisco General Hospital
Health Law Advisory Board
Partner
Arent Fox
Shareholder
Fredrikson & Byron
Partner
Faegre Baker Daniels
Member
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo
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Rivkin Radler
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Ober Kaler
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McDermott Will & Emery
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Foley & Lardner
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Foley & Lardner
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Buchanan Ingersoll & Rooney
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Drinker Biddle & Reath
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