First Sale Doctrine in Copyrights and Trademarks

Strategies to Maintain IP Rights Throughout the Supply Chain

Recording of a 90-minute CLE webinar/teleconference with Q&A


Conducted on Wednesday, September 1, 2010
Recorded event now available


This CLE webinar will provide guidance on understanding the first sale doctrine for counsel to companies in the supply chain. The panel will discuss when and where the doctrine applies, recent case law developments, and effective approaches to protect IP rights.

Description

While the first sale doctrine may appear straightforward, recent court decisions have questioned its application. The doctrine protects the resale of copyrighted or trademarked goods. However, if there is a likelihood of confusion, it will not apply.

Copyright owners have the right to prevent infringing goods from being imported into the U.S., but lawful purchasers of copyrighted goods have the right to resell those goods. The location of the goods' manufacturer can make the difference in determining which party controls the fate of the goods.

U.S. companies frequently manufacture their goods overseas and have discovered that practice can lead to unanticipated results when it comes to the first sale doctrine.

Listen as our authoritative panel of IP attorneys examines the first sale doctrine, discusses recent developments in the case law, and outlines when and where the doctrine applies. The panel will offer their insights and guidance on best practices for protecting IP rights.

Outline

  1. First sale doctrine recent developments
    1. Competing interpretations of section 109(a)
    2. Omega v. Costco Wholesale Corp. (9th Cir. 2010)
    3. Au-Tomotive Gold Inc. v. Volkswagen of America Inc. (9th Cir. 2010)
    4. Pearson Education Inc. v. Liu (SDNY 2009)
  2. Application of the first sale doctrine
    1. When and where it applies
    2. Triggers that can result in loss of protection under First Sale doctrine
    3. Post-sale confusion and free-rider
  3. Best practices for protecting IP rights
    1. Policing copyrights and trademarks
    2. Use of disclaimers

Benefits

The panel will review these and other key questions:

  • When and where does the first sale doctrine apply?
  • What rule controls when copyrighted or trademarked goods are purchased outside the U.S. and then imported?
  • What steps can companies and counsel take to strengthen the first sale defense?

Faculty

Andrew P. Bridges, Partner
Winston & Strawn, San Francisco

He litigates and counsels clients in high-stakes and complex commercial matters relating primarily to trademark, copyright, advertising, consumer protection, unfair competition, trade secrets, media, Internet regulation, and e-commerce law. He was lead counsel in notable intellectual property cases, including the defense of Google in Perfect 10 v. Google and Perfect 10 v. Amazon.com.

Lynn M. Humphreys, Of Counsel
Morrison & Foerster LLP, San Francisco

She focuses her practice on intellectual property counseling and litigation involving trademark, copyright, advertising, unfair competition, and Internet issues. Her practice includes counseling clients from start-ups to large corporations on the selection, protection, registration, enforcement, and acquisition or disposition of trademarks and copyrights in the U.S. and internationally.

Ordering

Online CLE - Audio Recording

Includes audio streaming of full program plus handouts (available 24 hours after live seminar).

CLE: Pre-approved for participatory or non-traditional/alternate format credit in: CA, HI*, NY*, WV*. Pre-approved for self-study credit in: AK, AZ, GA, MO, MT, TX, VT, WA.
Upon request, also available in: CO, CT*, FL, ID, KY, LA, ME, NC, ND, NE, NH, NM, NV, OR*, SC, TN, UT, WI*, WY. If you are applying for credit in one of these states, make sure to select those states when placing your order.
(*Indicates that Strafford must report attendance.)

Online CLE Audio $297.00
Available 24 hours after the live event

How does this work?

Online CLE Video $297.00
Available three business days after the live event

How does this work?


Recorded Event

Includes full event recording plus handouts (available after live seminar).

CLE: Pre-approved for self-study credit in: AK, AZ, CA, CT, GA, HI, MO, MT, NY, TX, VT, WA, WV. Upon request, self-study credit is also available in: CO, FL, ID, KY, ME, ND, NE, NH, NM, NV, OR, UT, WI, WY. If you are applying for self-study credit in one of these states, contact Strafford CLE at 1-800-926-7926 ext. 35 or CLE@straffordpub.com.

MP3 Download (Audio with Slide PDFs) $297.00
Available 24 hours after the live event

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Webinar Download (Slide Presentation with Audio) $297.00
Available three business days after the live event

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CD (Audio with Slide PDFs) $297.00 plus $9.45 S&H
Available ten business days after the live event

DVD (Slide Presentation with Audio) $297.00 plus $9.45 S&H
Available ten business days after the live event


CLE on Live Webinar

Continuing Legal Education credit processing is available for an additional $65 per person per state in states where webinars and teleconferences are accredited. (AL, ME and VA attorneys, please call 1-800-926-7926 ext. 10 for special instructions.)

This webinar is eligible for at least 1.5 general CLE credits, depending on state rules.

You may register for CLE credit processing before or after a program (application deadlines vary by state).  Exception: PA attorneys must pre-register for CLE (please call 1-800-926-7926 ext. 10).

CLE credits are not available for DE, IN, KS, OH, and PR or for NY attorneys admitted within the last 2 years.

CLE Processing $65.00

How does this work?

Webinar/Teleconference

Strafford webinars/teleconferences offer several options for participation: online viewing of speaker-controlled PowerPoint presentations with audio via computer speakers or via phone; or audio only via telephone (download speaker handouts prior to the program).  Please note that our webinars do not feature videos of the presenters.

Program Materials

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Program Materials

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CLE Credit

Strafford's live seminars qualify for CLE in every state that accredits webinars. They offer you a high quality, cost effective, and convenient CLE option, with no lost travel time or expenses.

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Customer Reviews

Convenient and well-organized.  Well-run program.

Michael V. Kruljac

IMERYS

The program was very to the point — no fluff.

Brian McNamara

Wright Lindsey & Jennings

Very concise - provided what was needed, yet also included many examples, thoughts and ideas.

Ron Keith

Skilled Care

Very good.  Gave me exactly what I wanted.  The questions I emailed in were handled thoroughly.

James J. Long

Briggs & Morgan

The panelists covered the topic well and in depth.

Andrea Mealey

Edwards Angell Palmer & Dodge

Intellectual Property Law Advisory Board

Stephen R. Baird

Shareholder

Winthrop & Weinstine

Charles S. Baker

Partner

Fulbright & Jaworski

David S. Bloch

Partner

Winston & Strawn

Hung H. Bui

Partner

Antonelli Terry Stout & Kraus

Ian N. Feinberg

Partner

Mayer Brown

Anthony J. Fitzpatrick

Partner

Duane Morris

Craig P. Opperman

Partner

Reed Smith

David Segal

Partner

Gibson Dunn & Crutcher

Jeffrey R. Seul

Partner

Holland + Knight

Astrid R. Spain

Partner

McDermott Will & Emery

Mark P. Wine

Partner

Orrick

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