Combating Trademark Counterfeiting on the Internet

Strategies to Protect Brands in Cyberspace

Recording of a 90-minute CLE teleconference with Q&A


Conducted on Wednesday, August 19, 2009
Recorded event now available


This seminar will provide strategies for trademark owners and their counsel to protect against online counterfeiting. The panel will outline strategies for developing a comprehensive online brand protection program and pursuing enforcement actions against online counterfeiters.

Description

Trademark counterfeiting is a continuing threat to businesses worldwide, and the Internet has become the most effective sales channel for trademark infringers. In fact, Internet counterfeiting cost the U.S. economy a projected $137 billion in 2008.

Trademark counterfeiting inflicts significant damage on a company's brand, image and products. Intellectual property (IP) attorneys play a critical role in policing their clients’ trademarks and protecting against Internet counterfeiting.

Listen as our panel of IP attorneys reviews the latest trends in online counterfeiting and explains how trademark owners can protect against online counterfeiting. The panel will offer best practices for a comprehensive brand protection program and enforcement actions against online counterfeiters.

Outline

  1. Current trends in online counterfeiting
  2. Protecting against online counterfeiting
    1. Internet monitoring
    2. Website programs that monitor Internet for counterfeit sales (e.g., eBay, etc.)
    3. Use anti-piracy devices
    4. Educate public on how to identify counterfeit goods
  3. Pursuing civil and criminal enforcement actions against online counterfeiters
    1. Evaluate harm being caused and prioritize enforcement target
    2. Investigate
    3. Cease and desist letters
    4. Litigation
    5. Cooperating with government in criminal enforcement actions

Benefits

The panel will review these and other key questions:

  • How is online counterfeiting harming businesses nationally and worldwide?
  • What are the most effective strategies for policing trademarks on the Internet to identify and stop counterfeiters?
  • What steps should businesses take to pursue legal action against online counterfeiters?

Faculty

G. Roxanne Elings, Shareholder
Greenberg Traurig, New York

She has experience in an array of brand management issues, from counterfeiting to trademark infringement to copyright, in a variety of commercial and technological fields. Specifically, she works with clients to secure, protect, and enforce the client's intellectual property rights, including counseling clients in areas of brand management, brand enforcement, copyrights, and domain name issues.

Nicole Batten Emmons, Partner
Baker & McKenzie, Dallas

She practices in the field of worldwide trademark protection and brand management. She actively manages the domestic and international trademark portfolios of numerous major corporations located throughout the United States and abroad. She focuses on the filing and prosecution of trademark applications, anti-counterfeiting programs, licensing arrangements, and trademark litigation.

Naresh Kilaru,
Finnegan Henderson Farabow Garrett & Dunner, Washington, D.C.

His practice includes trademark and unfair competition litigation, trademark clearance and prosecution, and client counseling. He has participated in proceedings before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office (including oppositions, cancellations, and appeals), as well as federal trademark litigations at the district and appellate court levels.

Ordering

Online CLE - Audio Recording

Includes audio streaming of full program plus handouts (available 24 hours after live seminar).

CLE: Pre-approved for participatory or non-traditional/alternate format credit in: CA, HI*, NY*, WV*. Pre-approved for self-study credit in: AK, AZ, MO, MT, TX, VT, WA.
Upon request, also available in: CO, CT*, FL, GA, ID, KY, LA*, ME, NC, ND, NE, NH, NM, NV, OR*, SC, TN, UT, WI*, WY. If you are applying for credit in one of these states, make sure to select those states when placing your order.
(*Indicates that Strafford must report attendance.)

Online CLE Audio $297.00
Available 24 hours after the live event

How does this work?


Recorded Event

Includes full event recording plus handouts (available after live seminar).

CLE: Pre-approved for self-study credit in: AK, AZ, CA, CT, HI, MO, MT, NY, TX, VT, WA, WV. Upon request, self-study credit is also available in: CO, FL, GA, ID, KY, ME, ND, NE, NH, NM, NV, OR, UT, WI, WY. If you are applying for self-study credit in one of these states, contact Strafford CLE at 1-800-926-7926 ext. 35 or CLE@straffordpub.com.

MP3 Download (Audio Only) $297.00
Available 24 hours after the live event

How does this work?

CD $297.00 plus $9.45 S&H
Available ten business days after the live event

Program Materials

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Program Materials

Requires Adobe Reader 8 or later. Download Acrobat FREE.

Can't Attend the Live Program?

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Customer Reviews

Content was superb.

Patrick Webb

Webb & Carey

Very well-organized.

Kerin Coughlin

Constantine Cannon

Content was excellent.

Jonelle Burnham

Kimberly-Clark

The speaker's practical discussions were particularly helpful.

Kenneth J. Clarkson

Sullivan, Ward, Asher & Patton

The speakers included a significant number of best practices, which are critical to application of the law.

Deirdre J. Kamber

Fitzpatrick Lentz & Bubba

Intellectual Property Law Advisory Board

Stephen R. Baird

Shareholder

Winthrop & Weinstine

Charles S. Baker

Partner

Fulbright & Jaworski

David S. Bloch

Partner

Winston & Strawn

Hung H. Bui

Partner

Antonelli Terry Stout & Kraus

Irah H. Donner

Partner

Stroock & Stroock & Lavan

Ian N. Feinberg

Partner

Mayer Brown

Anthony J. Fitzpatrick

Partner

Duane Morris

Craig P. Opperman

Partner

Reed Smith

David Segal

Partner

Gibson Dunn & Crutcher

Jeffrey R. Seul

Partner

Holland + Knight

Astrid R. Spain

Partner

McDermott Will & Emery

Mark P. Wine

Partner

Orrick

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